Bangalore, India, November 18, 2017 --(PR.com
)-- A paradigm shift is taking place as digital advertising is heading towards programmatic ad serving. Header bidding is one of the many ways through which publishers can obtain the highest revenue for their ad inventory. The current increase in popularity of the header bidding concept in the ad serving world is because of the Auction logic, data, transparency and the user experience.
Now publishers and advertiser experience ease of access in form of seamless integration and very smooth set-up. This plugin is also supported for the latest version of Revive Adserver.
Header bidding plugin enables publishers to connect with a powerful programmatic marketplace, undertake dynamic bidding and compete with global brands to win impressions. Features like Wrapper solution and Pass back tags are inclusive. Publishers can retain in-depth analysis info on sales overall header bidding in the system. Publisher can formulate strategies considering the bid dynamics, latency speed, and partner performance metrics; thus in-turn increasing the revenue.