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Mikal Salon and Spa Software

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Holiday Business Increase Will Create Challenges at the Front Desks in Most Salons and Spas

Fred Dengler, CEO of Mikal Salon and Spa Software says sales are projected to be up 2-5 percent for salons and spas this holiday season. To capture the increased sales and deliver better client service there are technology solutions available.

Cincinnati, OH, November 18, 2017 --( Salon and spa sales are projected to increase 2-5 percent this year over last year says Fred Dengler, CEO of Mikal Salon and Spa Software. He bases this on the sales trends this year indicated by Mikal salons involved in the Success Club analysis program. Dengler says the increase coupled with the increase in sales due to the holiday rush will create a major client service challenge at many salons with longer lines and bottlenecks at the front desks.

Salons and spas are meeting this challenge with the implementation of queue crushing technology solutions. Jacob Brickman of Rene Delyn Salon in Dover says that allowing clients to book on line has reduced phone calls dramatically and the implementation of a price look up station has reduced product inquiries at the desk and boosted retail sales. Mr. Brickman says the on line booking allows clients to book 24/7/365 and also confirms appointments via text and email automatically. The price look up station allows clients to pass the product barcode under a reader in the retail area to see the price and product information instead of asking for pricing from the front desk.

The client check in screen being implemented by Van Michael's new concept salon in Atlanta allows clients to check in at a kiosk without going to the front desk and also gives clients the opportunity to book additional services and future appointments. This increases the positive experience visiting the salon because the clients don't have to wait in line behind people that are paying or checking out just to check in. The check in system is also tied to a silent pager app that vibrates the service provider's smart phone when the client checks in.

But the real queue crusher is the implementation of the Employee Mobil Booking app that allows the service providers to book the client's next appointment at the styling chair or station on their smart phone before moving to the front desk to check out and pay. This cuts the client exit time in half and allows the stylist to help the client decide the best day and time for a follow up service.

Dengler makes the point that now is the time to put these strategies in place to give clients a better experience during an already hectic and stressful time of the year.
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Mikal Salon and Spa Software
Fred Dengler

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