Glossop, United Kingdom, December 25, 2017 --(PR.com
)-- Paul David Jewellery is a jeweller based in Cheshire and Derbyshire. They offer a large range of incredibly high-quality handmade and specialist jewellery. They have undertaken a diverse and driven search engine optimisation (SEO) initiative to promote their products. This has been with the end goal of increasing traffic to their new website and improving user experience.
This has been managed in a range of ways including on-page SEO techniques and off-site SEO. These methods are wide ranging but have the main goal of building links and creating unique, valuable content. This regular and consistent work has proved incredibly rewarding in their improved growth.
Evidence of this growth has been obtained through website analytics. These statistics show that there has been a 36.58% increase in pages viewed per session. This increase looks at the past thirty days and compares it to the same period last year. This shows that the work completed has allowed targeted viewers to peruse the site more freely. As clients view the pages they are more likely to do a build rapport with the Company. They are also more likely to build some level of brand loyalty.
Another element that was heavily investigated was the number of new sessions. New sessions show evidence that a wider audience has been targeted. Statistics for the same period show an increase in new sessions of 19.21%. This, combined with the increased pages viewed per session surely offers an insight into the growth they have witnessed.
Lucy Rubin, owner of Paul David Jewellery commented, “We are extremely passionate about what we do and the products we sell. To be made aware of such growth figures is proves that all of our hard work is paying off. We aim to continue with our dynamic approach to drive more traffic to our site and increase purchases of our incredible jewellery.”
The optimisation techniques employed have worked to improve user experience as well as site speed. This has paid dividends as the average load time is around 1.6 seconds. This is another example of how this innovative Company are looking to be the best at what they do.
Growth for small business is a constant challenge. New and flexible goals need to be set regularly in order to keep the process motivated. Paul David Jewellery show great fortitude in their approaches and such impressive Company growth has offered them an incentive for the coming months.
Further information is available at http://www.pauldavidjewellery.co.uk
To contact Paul, please e-mail firstname.lastname@example.org