Daphne, AL, January 12, 2018 --(PR.com
)-- BBB Industries, LLC - a leading remanufacturer of automotive aftermarket parts - selected TFI Envision to develop a unique campaign to address misconceptions within the industry regarding remanufactured parts.
The automotive aftermarket remanufacturing industry has had to overcome a perception that remanufactured parts are of inferior quality. As a result, the industry focuses on only showing completely remanufactured parts in marketing and promotional materials. TFI Envision’s research process discovered that everyone in the industry knows a remanufactured part starts out as “worn out” part. So rather than following the industry marketing trend of only showing a finished part, TFI Envision decided to embrace the worn Original Equipment (OE) part and developed: BBB Industries – OE Overhaul*.
This campaign theme was implemented through a comprehensive program that included a print and digital advertising campaign; a series of TV spots; videos; social media; a the completely new 20’ x 60’ AAPEX 2017 tradeshow booth and more.
The initial response speaks for itself: "Beautiful Booth Team TFI Envision! These graphics are going to really POP on the show floor!"; “Fantastic! I love it!”
* OE is an industry term for Original Equipment manufacturer parts.
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.