PPQ, McQ, SIWY and Disaya at ASOS.com in New Spring Summer Collection

Having successfully launched the Premium Brands boutique in September 2007, ASOS.com is now extending their Premium offering with a visionary portfolio of designer brands.

London, United Kingdom, February 29, 2008 --(PR.com)-- Having successfully launched the Premium Brands boutique in September 2007, ASOS.com is now extending their Premium offering with a visionary portfolio of designer brands and further exciting collaborations.

Launching in February, the Women’s Premium Brands Boutique will boast over 70 brands across clothing, accessories and footwear.

The Premium offering spans all corners of the fashion globe, encompassing labels from hot Brazilian favourite Iodice, L.A. celebrity favourite Young Fabulous and Broke, New York jeans genius SIWY, France’s finest Touch Luxe, and Italy’s grand master of show flaunts the Just Cavalli collection. Add some of the UK’s leading design talents from PPQ, Twenty8Twelve, McQ and By Berman for ASOS and the boutique is full to bursting with the hottest designers from around the world.

For Spring Summer 2008, ASOS.com will unveil a selection of new boutique brands including the quirky decorative touches from London designer Milly Moy, French outfit Diab’less with lashings of frills and flounces, and New York label Poleci with statement iridescence.

The treasures continue with an exclusive from Disaya who showcase a sophisticated collection with a strong monochrome colour palette and elegant silhouettes – with the ex designer of Alberta Ferretti heading up these fashionable wares this is a true label must have.

Accessories reign supreme with over 24 labels to choose from. Whether a new and niche label such as Nook & Willow with their woven oversized clutches in muted shades, or the queen of designer bags Balenciaga, ASOS.com offers an array of bags and accessories for style savvy shoppers. For something truly unique, ASOS.com has once again collaborated with Sara Berman to produce an exclusive range of covetable bags and belts with bow detailing and high gloss shine.

Premium footwear also steps up, showcasing 22 brands with every heel height, colour, finish and style imaginable. Shoe superlative Terry de Havilland offers signature sky high wedges in metallic finishes, whilst boutique labels such as Shofolk offer a more natural collection with a gorgeous selection of flat sumptuous leather sandals.

“With over 70 brands, 13 online exclusives (and counting) and exclusive ASOS collaborative collections, the ever-expanding Premium Brands Boutique is the online destination for designer ranges,” says Nick Robertson, CEO, ASOS.com

Premium Brands Boutique Spring Summer 08:
American Retro, Angel Jackson, Antik Batik, B Store, Balenciaga, Betsey Johnson, Black Halo, Blush B-Lush, Bourne, By Berman for ASOS, CC Skye, Chelsea Flower, Chloe, Christian Dior, Coast, D & G, Diab’less, Diesel Premium, Disaya, Dittos, Edun, Eley Kishimoto, Hudson Jeans, Iodice, Jerome Dreyfus, Juicy Couture, Just Cavalli, Kate Kuba, L.A.M.B, Laura Lees, L’autre Chose, Laundry Industry, Linea Pelle, Lotus, Manoush, Marc Jacobs, McQ, Meghan, Milly Moy, Miu Miu, MS by Martine Sitbon, My Lovely Jean, Nook & Willow, Opening Ceremony, Patrizia Pepe, Paul & Joe Sister, Paul Smith, Pinko, Poleci, PPQ, Q by Douie, Rebecca Taylor, Rock & Republic, Salvador Sapena, Sass & Bide, Scorah Pattullo, Serfontaine, Shofolk, Single, Strutt Couture, Siwy, T Bags, Terry de Havilland, Touch Luxe, Twenty8Twelve, UGG, United Nude, Versace, Vintage designer, Zoe Tees, Wheels and Doll Baby, Wolf Whistle, Young Fabulous and Broke, YSL.

About ASOS.com
Launched in 2000, ASOS.com is firmly established as the UK’s leading online fashion store. ASOS.com offers an extensive range of own brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. ASOS.com is the second most visited on-line clothing store in the UK attracting over 2 million unique visitors per month, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.

For more information, please contact:

Susie Young
2nd floor
Greater London House
Hampstead Rd

020 7836 1284

Susie Young
020 7836 1284