Raf by Raf Simons, Evisu and Seal Kay at ASOS.com in New Spring Summer Collection

Having successfully launched the Premium Brands boutique in September 2007, ASOS.com is now extending their Premium offering with a visionary portfolio of designer brands.

London, United Kingdom, February 29, 2008 --(PR.com)-- ASOS.com will be adding a host of exciting new labels from across the globe to its Menswear Premium Brands Boutique and will now boast over 25 brands across clothing and footwear.

Labels joining the e-tailer’s already impressive line up of brands include the limited diffusion line Raf by Raf Simons, Scandinavian lifestyle brand Day Birger Et Mikkelsen and quirky design label YMC.

“With over 25 brands and a number of online exclusives, the ever-expanding Premium Brands Boutique is the online destination for designer labels,” says Nick Robertson, CEO, ASOS.com

Premium denim is all sewn-up with cult collections from Evisu and Blue Blood sitting alongside underground niche brands including Seal Kay and D.I.E (Denim is Everything).

Fairtrade and organic offerings come from Kuyichi, an innovative denim label that claims to be the first fashion brand to use organic fairtrade cotton and Edun a label at the forefront of ethical fashion launched in Spring 2005 by Ali Hewson and Bono in partnership with New York clothing designer Rogan Gregory.

In addition, ASOS.com will be the exclusive UK online stockist of the Jonathan Saunders for Gola footwear collection. The iconic sports footwear brand has teamed up with Brit designer Jonathan Saunders to design and produce a range of hi-top and low-top trainers for S/S 08. Six styles will be available in suede, canvas and leather.

Premium Brands Boutique Spring Summer 2008:
2K by Gingham, Aem Kei, Aon Black, Blue Blood, Closed, Daniele Alessandrini, Day Birger et Mikkelsen, DIE (Denim Is Everything), Edun, Evisu, Raf by Raf Simons, JL by J Lindeberg, John Smedley, Jonathan Saunders for Gola, Junk De Luxe, MAS, Modern Amusement, Narrative footwear, Original Penguin, Revolution, Seal Kay, Shofolk, True Religion, Unconditional, Villain, YMC.

About ASOS.com
Launched in 2000, ASOS.com is firmly established as the UK’s leading online fashion store. ASOS.com offers an extensive range of own brand women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty brands. ASOS.com is the second most visited on-line clothing store in the UK attracting over 2 million unique visitors per month, and has received numerous awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the Year 2007, and Business XL Company of the Year 2007, to name a few.

For more information, please contact:

Susie Young
2nd floor
Greater London House
Hampstead Rd

020 7836 1284

Susie Young
020 7836 1284