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DNA Behavior Wins FinTech Breakthrough Award for Best Risk Management Service

Recognition provides further validation for Atlanta-based organization’s behavioral insights platform.

Atlanta, GA, January 19, 2018 --( Atlanta-based DNA Behavior won the 2017 FinTech Breakthrough Award in the category of Best Risk Management Service. DNA Behavior offers complete behavioral assessments of both advisors and clients as well as their behavioral biases and goals-based planning preferences.

FinTech Breakthrough ( is an independent organization with awards and recognition devoted to honoring excellence in Financial Technologies and Services companies and products in the fields of Payments, Personal Finance, Wealth Management, Fraud Protection, Banking, Lending, RegTech, InsurTech and more. Winners receive third-party validation from a panel of impartial senior-level judges including analysts, journalists and technology executives.

“We are honored to add the FinTech Breakthrough Award to the growing list of distinctions,” says Hugh Massie, CEO of DNA Behavior. “The competition was extremely fierce, with over 3,000 nominations across all categories. We find ourselves among other notable winners including Discover Bank, NerdWallet, Zillow, Square, Braintree, Bizfi, Xero and other top companies and startups in the FinTech industry.”

DNA Behavior’s flagship client tracking dashboard, Market Mood, is widely used by financial advisors, who rely on its real-time assessment of individual client reaction to market fluctuations partnered with customized scripts for engaging them in their preferred style. The company’s global client support is available by phone or email.

“We continue to improve our platforms and services based on feedback from customers and based on market opportunity,” says DNA Behavior’s Massie, who is a pioneer in the practical application of behavioral insights.

Founded in 2001, DNA Behavior ( delivers practical and scalable behavioral intelligence solutions to “Know, Engage and Grow” every employee and client online in over 123 countries through 11 languages and has 12 proprietary DNA Behavior Discovery Processes under 3 primary brands: Communication DNA (www., Business DNA ( and Financial DNA (

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DNA Behavior International
Drew Plant

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