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1702 Digital Bags a Fortune with Adani Wilmar

Digital marketing agency, 1702 Digital spearhead the marketing efforts of Adani Wilmar’s Fortune Rice Bran Oil.

Mumbai, India, March 01, 2018 --( Adani Wilmar Limited (AWL) is a joint venture incorporated in January 1999 between Adani Group, the leaders in private infrastructure, and Wilmar International Limited, Singapore, Asia's leading Agri business group. The Adani group was created with a vision of ‘Nation Building’ by developing assets of national economic significance. Adani Wilmar is a company committed towards working for a healthy growing India. They believe that the future of a nation rests on its people. People, who don’t just dream, but aspire. Their wide range of products spread goodness and health and are implemented to nourish the dreams of the company’s fellow Indians.

Fortune is the most prestigious brand in the Adani Wilmar portfolio. Fortune became the no.1 brand in the market within just 2 years of its launch and still continues to be a leader. Reader’s Digest honoured Fortune as the Most Trusted brand for 6 years in 2015, and it was adjudged as a "The Economic Times Best Brands 2015." Besides these it has also won “Mint Strategy Award” in 2014 & 2015. As Fortune delivers the "joy of eating" to Indian households, they also continue to bag a number of awards year on year.

Adani Wilmar have decided that the Digital Marketing efforts of the Fortune’s Rice bran oil should be taken over by 1702 Digital, a marketing agency in the heart of Mumbai. We don’t often see a relatively smaller agency being entrusted with a retainer. When asked the reason behind the decision, Kamal Kant, Product manager at Adani Wilmar says, “We were persuaded to go with 1702 Digital as we felt like we had a mutual connection when it came to scale of ambition, speed of execution and quality of operation.”

He went on to say that the agency goes to great lengths to deliver a personalized consumer oriented approach for the rice bran oil, which fits perfectly with our brand promise "For a healthy growing India."

With Adani Wilmar looking forward to this collaboration, 1702 Digital’s Co-Founder, Aanchal Arora insists that the agency is poised to lead the growth story of Fortune’s Rice bran oil in the Indian Food Industry.
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