Cascade Communications

New Book Finally Takes Mystery Out of Public Relations to Help Small Businesses Attract Media for Growth

PR Agency Veteran Launches “Pitched: A Simple DIY Guide to Public Relations for Small Business” Now Available on Amazon Kindle

Chicago, IL, March 03, 2018 --( What exactly is public relations? How does it work? Why does it work? Why is it so confusing? These are common questions that many small business owners, entrepreneurs and startup founders ask. PR agency veteran Jennifer Fortney is revealing the truth behind the mystery “Pitched: A Simple DIY Guide to Public Relations for Small Business” Now Available on Amazon Kindle. Her goal: to encourage small businesses with little to no marketing budget learn to DIY PR, and also understand what to expect when hiring a professional down the road.

Successful brands and growing businesses know how to tell their story well, over every marketing platform - media, website, social media, digital ads, trade shows, marketing materials, video and more. They know who and what they are and tell it in such a way that it creates an emotional connection with customers, who not only buy, but become brand loyalists.

The problem is that many business owners can’t see their compelling story through the weeds of daily management. Moreover, what they think is their story, simply isn’t, and a main reason their marketing may have failed in the past.

“I want ‘Pitched’ to encourage business owners to take one day to focus on their business messaging and future goals,” said Fortney. “Using this step-by-step guide and workbook, every entrepreneur should have a clear idea of who they are, what their business is, and how to turn it into the successful venture they’ve always hoped.”

Based on a workshop Jennifer Fortney taught for five years to small business owners, entrepreneurs and startup founders, “Pitched” is the quintessential read for all business owners. Fortney takes away the mystery behind public relations and talks to you like she talks to her clients and friends. Attendees paid as much as $75 to attend her class and receive the same inside information and "how to" as you will from this concise and easy to follow book. In fact, in this latest version you get more. Pitched is meant to be an interactive guide that you follow step-by-step. When you're done, you will have "aha" moments and knowledge that will follow you forever.

Fortney walks business owners through everything from a brief history of PR to what it is, why and how it works and how to can make it work for a business, and even shares the #1 key to overall business success, not just with PR, but for all marketing. Also included, tips on how to write a press release, how to contact and pitch media; everything to help a business attract media attention, increase awareness, perception and even sales.

“Pitched” is available on Amazon Kindle ($9.99).

About the Author
Jennifer Fortney is President of Cascade Communications, a boutique, virtual PR and marketing agency in Chicago. In her 20+ year career and known for her nose for news, she has worked with Fortune 500 & 1000 companies and a wide variety of small businesses and startups across the country, generating millions of media impressions. A Journalism major from The University of Kansas, prior to open her own agency in 2001, Jennifer wrote broadcast news, worked in sports, broadcast marketing and corporate PR agency settings, was the PR Instructor at SCORE Chicago/Small Business Administration for 5 years and guest blogger on NBC Chicago’s “Inc. Well” blog.
Cascade Communications
Jennifer Fortney