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The Starren Group

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Amazon Experts Bring Premium Italian Incontinence Products to America


A NJ-based company leverages their Amazon sales experience to introduce premium adult diaper briefs and pull-up underwear to the U.S. market.

Short Hills, NJ, March 21, 2018 --(PR.com)-- Today, 25 million Americans are affected by either bladder control or bowel control issues, says the National Association for Continence (NAFC). Worldwide, 200 million people — men and women alike (though women are four to five times more likely to experience the condition) — will face incontinence issues.

Many think of incontinence as an embarrassing condition that only affects the elderly, however, the NAFC states that it is not just an inevitable part of aging. Incontinence will be a “symptom,” rather than a disease, that our nation’s baby boomers will also experience. Both seniors and baby boomers (as patients and caregivers) will require incontinence aids, growing the demand for high-quality, high-end products.

Enter The Starren Group, who partnered with Italian manufacturer Santex in early 2017 to distribute its luxury brand of incontinence products, EGOSAN VITA SOFT NATURAL COMFORT ALL-IN-ONE DIAPERS and PULL UPS via the world’s largest e-commerce website, Amazon.

“Sales continue to grow nicely,” says Harris Sterling, The Starren Group CEO. ”We began by importing small quantities of both EGOSAN products to test consumer demand and size preferences, and now we are regularly importing full containers from Italy.”

The Starren Group will be launching a major awareness campaign in April to let consumers and caregivers know there is a superior product line available exclusively on Amazon. Online-only coupons will be distributed through social media channels.

To learn more about the EGOSAN line of luxury incontinence products, Amazon sales strategies, or to book an interview with The Starren Group CEO, contact Harris Sterling at 973-348-9170 or via email: harris@starrengroup.com.

EGOSAN VITA SOFT NATURAL COMFORT INCONTINENCE DIAPERS are ultra-lightweight, breathable, and suitable for cases that require a softer, dryer solution to protect wearers from minor skin irritations. Produced in several sizes, with different absorption levels available.

EGOSAN NATURAL COMFORT PULL-UPS are worn as underwear with a new stretchable waistband technology that provides maximum absorbency and ensures comfort and safety at all times of the day. The tear-off sides make the undergarment easy to remove after use. It’s particularly recommended for active users. Available in several sizes, with different absorption levels available.

About Santex
Founded in 1961, Santex is the brainchild of entrepreneur Alberto Santurro. In keeping with family tradition, the company is now managed by his children, who have made a decisive contribution to the growth of the business by continually investing in technology, product development, and organization. In 1988, the company produced their first line of incontinence aids. Santex has been a benchmark in the sector for over 50 years now, and is the only company to manufacture these products entirely in Italy.

About The Starren Group
The Starren Group is a privately owned company with offices in New Jersey and New York City. Specializing in strategic marketing and distribution strategies for small to mid-sized companies, The Starren Group has established best practices to gain market share and build product awareness, particularly in the Amazon marketplace.
Contact Information
The Starren Group
Harris Sterling
973-348-9170
Contact
https://www.starrengroup.com/
Michelle Seitzer, michelleseitzer.writer@gmail.com

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