Los Angeles, CA, March 26, 2018 --(PR.com
)-- BANKABL and SEACRUX today announced a strategic partnership offering cross-border content strategy, business development, marketing and investment as well as go-to-market (G2M) strategies for expanding brands, telecom and technology platforms.
Focused on the growth of Over-The-Top (OTT) platforms and mobile data, BANKABL and SEACRUX see an opportunity to help companies achieve scale across digital content, marketing, distribution and investment. OTT devices and services are estimated to grow to $165 billion by 2025, with known SVODs like Netflix earmarking $8 billion for content in 2018.(1) The highest mobile data traffic consumer globally is APAC with an outlook predicted to reach 9.5% CAGR, up 59% from the previous year.(2)
“BANKABL is known for its diverse media leadership across media studios – Lionsgate, Participant Media and Endemol Shine Group – as well as c-suite roles at major tech platforms,” said Adrian Sexton, Managing Director of BANKABL. “By opening up to the social good in media and tech with BANKABL’s diversity accelerator, we seek to add value to those brands looking to not only cross, but to connect borders.”
“SEACRUX’s core business focus is to provide brands the vehicle to accelerate growth in Asia. The partnership with BANKABL is a natural fit where we leverage both companies’ expertise and extensive experience in the media and tech sector to collectively bring values for our partners. We see great potential in expanding brands on both sides of the world,” said Brian S. Bae, CEO of SEACRUX.
BANKABL and SEACRUX will be partnering on bringing Asian brands and investors to the US, and US brands to Asia, driving cross-border growth:
· Advising on strategic marketing, business development and distribution for brands across US and APAC
· Developing diverse content IP and investment strategies, as well as Digital Transformation
· Planning Go-to-Market strategies to drive mobile growth, incubation and monetization
· Integrating AI, IoT, blockchain technologies into the M&E industry
BANKABL Managing Director Adrian Sexton led digital and supported major M&A transactions totaling over $1.3 billion at Lionsgate, Participant Media and Endemol Shine Group (a JV between 21st Century Fox and Apollo Group). Sexton recently worked with Deloitte Corporate Finance and Manatt, Phelps and Phillips to raise $100M for a global AI and IoT (Internet of Things) platform.
On a strategic level, BANKABL has worked with studios such as Universal Pictures, Lionsgate, Sony Pictures, 20th Century Fox, Sony Music, the Producers Guild of America and the Canadian Broadcasting Corporation; major production companies like Endemol Shine Group and Next Generation Esports; as well as technology platforms like Vevo, Qualcomm, Groupon, General Assembly; and, advertising companies including WPP and Ogilvy.
SEACRUX CEO Brian S. Bae was the recent Managing Director and Chief Commercial Officer at Kakao APAC in Singapore. The Kakao messaging platform is the largest in Korea, with more than 50M subs globally. In the same territory, Bae ran APAC mobile partnerships for Facebook, and was Southeast Asia President at Opera Software where he grew subscribers from 7 million to 55 million during his tenure.
SEACRUX accelerates the route-to-market and drives growth for overseas companies who have business ambitions in the Asia region. Specializing in the tech and media verticals, SEACRUX develops and execute bespoke plans to deliver end-to-end execution from launch planning to building a sustainable business in Asia. SEACRUX has closed 16 carrier deals, established more than 50 media partnerships, signed more than 50 app publisher contracts and integrated 6 ad networks in 10 different countries.
(1) Grand View Research, July 2017
(2) PwC Global Entertainment and Media Outlook 2017-2021
BANKABL is an Accelerator for Diversity for high growth business development, marketing, distribution and investment strategies to diversify Media & Entertainment (M&E). We advise, develop and invest broadly at the early stages (Seed & Pre-Production) of original IP and tech brands with M&E applications. Our focus is on building diversity across race, region, ethnicity, gender and orientation, so creators can maintain equity in their IP, build global brands with reach, and own their destinies. For more information, visit www.bankabl.com.
SEACRUX specializes in delivering the growth engine and the vehicle for tech and media brands who have business ambitions to expand in the Asia region. Our focus is to scale growth for our partners in the shortest time possible with the most cost efficient route-to-market with ready expertise and resources. SEACRUX mitigates the risks and the unknown of venturing a new business in a new territory.