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PMG Founder Tapped by RTC Media/COTS Journal in Featured Editorial on the Hidden COTS Market

COTS Technology companies targeting the Aerospace and Defense & Military Market have been looking for new ways to develop opportunity in this tough-as-nails, Market Economy. This article takes a different approach and demonstrates how the Hidden COTS Market can provide 10X the opportunity potential over the traditional Commercial Off-the-Shelf Market.

Boston, MA, March 25, 2018 --( Ed Hennessy – CEO – Performance Marketing Group (PMG-Results) indicated that his company was tapped by RTC/COTS Journal to develop an editorial highlighting the “Hidden COTS Market.”

This further reinforces Hennessy, as a Thought Leader and Innovator, within the Technology space focused on the Aerospace and Defense & Military target segments.

Most COTS companies target available programs and projects that can leverage Off-the-Shelf product solutions, although Hennessy asserts that there is a rich, relatively untapped opportunity base approaching 10X the size of the traditional COTS Market.

He deems this the Hidden COTS Market and the published article describes the characteristics of these opportunities and approaches to gain access and entry. It further describes real-world programs that have been secured applying these approaches and techniques.

Evidently, RTC/COTS Journal – the premier publication for the Defense & Military Market concur and are currently preparing other contributory articles by Hennessy that can be useful to their large subscribership.

Here is a link to the article:

Hennessy commented, “Our Market Programs firm is here to aid Technology companies in their quest to gain a solid Leadership position in the Defense & Military Market. These articles are designed to provide useful content and a different perspective that can make a difference.”

Hennessy outlines several Program wins in the article showing how different COTS companies and technologies were adapted to meet Mission-Critical Requirements, resulting in significant revenue gains for the COTS companies and key program advantages to the Defense Contractors and Government Program Offices/Agencies hosting the Program.
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Performance Marketing Group
Ed Hennessy

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