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Africa’s Online Retail Sales Set for Rapid Growth, Says New Report

The latest report from Germany-based online business research firm, “Africa B2C E-Commerce Market 2018,” cites sources indicating that online retail sales in the continent are prepared for rapid expansion in the next five years. The report provides information on sales, growth projections, leading online merchants and purchase category preferences for several countries in the region.

Hamburg, Germany, March 30, 2018 --( Online retail sales in Africa accounted for less than 1% of the global total last year, even though some nations have already undergone a rapid growth period. The report points to improving connectivity rates, particularly through mobile connections, as setting the stage for growth in the near future. Government regulations such as those recently enacted in Egypt are also expected to help in the development of E-Commerce.

The leading nation in online retail sales in Africa is South Africa, where E-Commerce revenues have been growing at double digit rates. Online shopping is also making inroads in Morocco and Kenya, with more Internet users turning to making purchases digitally. The report highlights sales growth in Nigeria, in spite of the recent economic turmoil in that nation.

The leading B2C E-Commerce merchant in Africa is Lagos-based Jumia, with three million customers spread through several nations, though there are other local online retail platforms such as Souq in Egypt and Kilimall in Kenya. International players such as AliExpress and Amazon as well as sellers on social media are also seeing expansion in the continent, according to the report. The top categories bought online in Africa include clothing and electronics.

Press Contact: GmbH & Co. KG
Behringstrasse 28a, D-22765 Hamburg
Phone: +49 (0)40 - 39 90 68 50
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Founded in 2005 and headquartered in Hamburg, Germany, is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.

Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.

We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.
Contact Information GmbH & Co. KG
Yücel Yelken
+49 (0)40 39 90 68 50

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