Mississauga, Canada, March 24, 2008 --(PR.com
)-- Spring is just around the corner. Somewhere underneath that three feet of snow in front of many houses in eastern Canada and the United States, is a lawn ready to explode. Many homeowners in the GTA can barely remember what it looks like and have their doubts whether or not they will even see it anytime soon.
But for organic lawn care providers like Richard Brzakala, President of Applewood Acres Gardening & Landscaping, Spring has already sprung and his company is gearing up for yet another information marketing blitz in and around the Toronto area in which Brzakala will be promoting the virtues of organic gardening and lawn care.
"Every year we get excited about how we look to market our services and get the message out to potential consumers about practicing responsible horticulture and getting residential homeowners to move away from using pesticides. The organic lawn and garden business is very labor intensive but also very rewarding when you gain clients that were once using pesticides and now want to try organics", says Brzakala who has run the family business for over twenty years.
In recent years Applewood Acres has leveraged the power of virtual space and used the web and email campaigns in spreading its message. They have found that almost their entire client base has email addresses and prefer communicating through email as their primary method of engagement and follow up. Gone are the days where they would use paper flyers to market their services. Consumers today are environmentally savvy and look to establish relationships with eco-conscious companies that practice eco-friendly business.
"Personally I hate getting my mailbox full of advertising paper flyers that end up in the recycling bag... What a waste of money and resources" states Brzakala.
In terms of the anti-pesticide movement, Brzakala states, “I would say it has been especially rewarding in recent years as I have seen the public psyche shift away from wanting to use harmful pesticides and move in the direction of embracing safer, more natural and environmentally responsible alternatives, like organic lawn care and organic gardening".
"We have had a steady and loyal following from people who have for a long time wanted to do the right thing," says Brzakala.
What has been especially rewarding and validating to this anti-pesticide crusader, and others like him, has been the move in recent months by the McGuinty government in pledging to implement some type of legislation that would curb the use of pesticides on a provincial level. Considerations are even being given to banning the sale of such products at all retail stores.
Brzakala says he is encouraged by the government's current review process and the steps it is taking to implement such legislation by actively engaging feedback from such companies as Applewood Acres and others in the industry to gauge what the impact of such a ban is were it to become law.
"This (provincial ban) could not come soon enough", says Brzakala.
"For years Applewood Acres has lobbied against the use of pesticides and supported a province wide ban as well as a ban on the sale of these toxic products from retail stores. Its not about putting someone out of business, it's about having environmentally safe places to live and to educate people on how they should be practicing responsible horticulture even if its only one household at a time," states Brzakala.