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Social Commerce and Mobile Connection Trends Propel B2C E-Commerce in Thailand: Report

A new report, “Thailand B2C E-Commerce Market 2018” out of Germany-based online business research firm projects that even with rapid development of the online retail market, Thailand will remain in second place in Southeast Asia region.

Hamburg, Germany, April 08, 2018 --( One factor contributing to the expansion of online retail sales in Thailand is the increased Internet penetration, much of it through mobile connection. Thailand leads the Southeast Asia region in the share of Internet connectivity through smartphones. According to a forecast cited in the report, almost two-thirds of online retail sales in 2021 will be through mobile, and by that forecast year, nearly one quarter of the Thai population will shop online.

Another growth factor in Thailand is social media shopping. Around half of Thai online shoppers make purchases through social media sites such as Facebook or Instagram. Studies cited in the report indicate that the purchases through social media tend to be lower cost items such as apparel and health and beauty products, with higher ticket products such as electronics and appliances are bought through established online merchants.

The top online merchant in Thailand is Lazada Group. Other online sellers whose market rankings are detailed in the report include, and 11street. The rapid growth in B2C E-Commerce in Thailand is attracting attention and investment, such as the joint venture between the country’s largest brick and mortar retail operator, Central Group, and China’s

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Founded in 2005 and headquartered in Hamburg, Germany, is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.

Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.

We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.
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Yücel Yelken
+49 (0)40 39 90 68 50

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