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Singapore Leads Southeast Asia in Online Shopper Spending, Says Report

A recently released publication from Germany-based research firm, “Singapore B2C E-Commerce Market 2018,” projects further growth of online retail sales in the nation, already the leader in Internet and online shopper penetration in Southeast Asia.

Hamburg, Germany, April 14, 2018 --( The comparatively high Internet connectivity rate and willingness of the population of Singapore to shop online make it rank third in B2C E-Commerce among its six Southeast Asian neighbors, even though it has the smallest population. Data from original sources cited in the report reflect that Singapore has the highest online spending per capita in the region, and indicate that Singapore will have a slower growth rate than its neighbors going forward, but still show double-digit yearly growth through 2021.

Omnichannel and mobile shopping contribute to the continued expansion of online retail sales. Around 90% of Internet users went online through their smartphone last year, and about three-quarters of hits on retail websites were through mobile connections, according to the report. Smartphones also enable omnichannel shopping, as customers research online while in a store, or order items from anywhere for pick-up at a retailer’s physical location.

Global giants Alibaba and Amazon as well as regional players are involved in competition for the Singapore shopper’s dollar. Alibaba acquired Singapore-based regional leader Lazada. The publication reports that Amazon activated Amazon Prime in Singapore in 2017.

Press Contact: GmbH & Co. KG
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Phone: +49 (0)40 - 39 90 68 50
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Founded in 2005 and headquartered in Hamburg, Germany, is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.

Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.

We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.
Contact Information GmbH & Co. KG
Yücel Yelken
+49 (0)40 39 90 68 50

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