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Starkweather’s Crux: Upgrade Your Scarf Launches on Kickstarter

The Crux is a new kind of outerwear accessory. This Kickstarter, by Starkweather, is the catalyst to bring it to market.

Chicago, IL, May 22, 2018 --( Starkweather is a purposeful outerwear brand for uncompromising men and women in cities. At the gap between activewear function and designer level prices, Starkweather blends style and function to create layering pieces that work for more weather, throughout more of the year.

The Crux is one of Starkweather’s signature products, that can be worn by men and women, and adds versatility to your existing wardrobe. The idea for the Crux comes from focusing on the core of the body, where we generate and store heat that is distributed to the rest of the body. The Crux maximizes body heat by covering the torso, lined with a super-soft cashmere, and featuring a closure that wraps snuggly at the neck. There is also a pocket, that is softly lined for your hands, and also great for keys, phone or wallet when you’re running out the door.

Two key design principles of Starkweather are timelessness and invisible function. The design intentionally de-emphasizes function, for an overall effortless effect. Layering with the Crux has the added impact of elevating your outfit simply through the choice of materials, and the use of tailoring. The pieces are designed to be worn for many years, and to get better as they become an integral part of your wardrobe.

“Life in the city comes with aesthetic demands for us and for how we dress. Sometimes, professionally and socially, our clothes need to communicate more, through the way that we dress. This can be challenging when the weather dictates our choices. That is why I founded Starkweather, to give our customers the experience of being excited about going outside, no matter the weather.” – Lee Anderson, Founder of Starkweather

This Kickstarter is the catalyst for launching the brand in time for the fall/winter and holiday season. It is an all or nothing campaign, so the support of project backers is how the funding goal will be reached, and the dream rallied.
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Lee Anderson

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