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Half of World’s Online Retail Purchases Are Done in China: New Report

The research team at Hamburg-based online business intelligence firm has turned its attention to the world’s largest online retail market with their report “China B2C E-Commerce Market 2018.” Among the findings cited in the publication covering developments and projections for the Asian giant is that China alone accounted for nearly half of total global online retail sales last year.

Hamburg, Germany, June 01, 2018 --( Online sales of goods and services in China outpaced other nations by far in 2017, constituting nearly 50% of the world’s total B2C and C2C E-Commerce revenue. Digital sales growth will persist as Internet penetration continues to rise and a larger portion of the huge population turns to online shopping. Sources cited in the report point to China further increasing its online share of total commerce as new technologies such as mobile payment services and smooth logistics are put in place and products such as food and beverage are added to the goods purchased online.

The clear majority of online shoppers in China prefer mobile devices for purchases, with more than three-quarters of sales processed through M-Commerce since 2016, according to the report. Chinese shoppers prefer online purchases of apparel over the in-store experience, making clothing and accessories the leading B2C E-Commerce product category.

The global leadership of China in online shopping has made the Alibaba Group the world’s leading online merchant, handling half of the Chinese B2C E-Commerce market share through its Tmall marketplace. The report tells of Alibaba’s “new retail” strategy which involves the online leader venturing into physical storefront venues. Alibaba’s competitor also is moving to omnichannel shopping with food delivery and appliance stores.

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Press Contact: GmbH & Co. KG
Behringstrasse 28a, D-22765 Hamburg
Phone: +49 (0)40 - 39 90 68 50
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Founded in 2005 and headquartered in Hamburg, Germany, is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.

Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.

We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.
Contact Information GmbH & Co. KG
Yücel Yelken
+49 (0)40 39 90 68 50

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