Plano, TX, June 11, 2018 --(PR.com
)-- ramp it up entertainment is launching "65&Older," a multi-year, multimedia, interactive project that will give those 65&Older a voice - a platform to share their stories, mentor and influence others. Dennis Gelbaum will be the Executive Producer and Director. The project includes interviewing 1500 65+ year old individuals (and their families, significant others, friends...) to learn about the paths their lives have taken and how they will be/are dealing with getting older.
The "65&Older" project will include a book with photographs, illustrations and short stories, video from each interview, a documentary film and broadcast series, an interactive website and social media platforms to connect with others through similar passions and interests.
ramp it up entertainment considers "65&Older" to be a very significant, timely and an important project. Dennis Gelbaum comments, "Seniors matter and they have plenty to contribute. Sharing their wisdom, experiences, mentoring and influencing others, all priceless. Seniors are a powerful and savvy consumer group and the fastest growing market. '65&Older' will connect seniors to brands who recognize their needs and desires and offer unique discounts, promotions, services and resources."
As per the US Census Bureau, there are now more Americans age 65&Older than at any other time in U.S. history. The numbers are staggering. And how those under 65 interact with senior citizens, could very will determine our future.
As of July 1, 2015, there were approximately 47.8 million senior citizens - 65&Older - in the United States. This group accounted for 14.9 percent of the total population. The 65&Older population grew 1.6 million from 2014.
The projected population of those 65&Older will be 98.2 million by 2060. People in this age group will comprise nearly one in four U.S. residents. Of this number, 19.7 million will be age 85 or older.
According to recent data, (data collected from various sources including the United Nations Department of Economic and Social Affairs - Population Division) there are approximately 901 million people worldwide who are 60 and over. By 2050, that number will reach 2.1 billion people, or 21.5 percent of the global population.
Global AgeWatch Index recently ranked the top 10 places for older adults to live. They are Switzerland, Norway, Sweden, Germany, Canada, Netherlands, Iceland, Japan, United States and the United Kingdom. Being ranked #9 is not acceptable. The US has got to do better!
Dennis Gelbaum adds,
"After doing everything I could do to avoid this, I finally gave in. I joined the 65&Older group on March 31st, 2018, i now look forward to having the time to enjoy my 'retirement'. (I’m only working 10 hours a day.) But this time off gives me time to reflect, think about where I’ve been, what I’ve accomplished, what I could have or should have done differently, my legacy.
"And now I have plenty of time to worry! I worry about my parents, my wife, my kids, my kid’s kids, my sister, nephews, nieces, aunts, uncles, friends, my dog too, ending up alone, being a burden to others, having enough money. I worry about my thinning hair, my hearing - will I need a hearing aid, my eyesight - will I be able to keep driving, will I lose my teeth, will I be able to walk on my own? I worry about being alone, not being in love, not holding someone’s hand. I worry about never being kissed again. I worry about having to pee - a lot. And having to always know where a bathroom is, will I end up wearing an adult diaper? I worry about losing my memory and if I’ll forget everything...everything I’ve been worrying about. What and who will I forget, what and who will I remember? And I worry about our country and the entire planet. Are we doing enough to help each other and work together to make this planet a safe, happy and healthy place to live - for generations to come? I worry a lot. Maybe I worry too much?
"I'm amazed by some of the 65&Older folks I have been meeting. Many have enjoyed incredible lives, accomplished so many wonderful things, contributed in ways that I only could have dreamed of. And the most common thread (s) I keep hearing over and over again is have I done enough, could I have done more, will anyone miss me when I'm gone? Some of them asked if I knew of a good piano teacher, place to get their bicycle repaired, could I recommend a good book, red wine, a movie or if I have tried one of the new restaurants in town? And, there have been those who asked if I knew of an honest financial advisor, a good doctor, the best place to retire, the best place for assisted living?"
A history lesson: (as per the US Census Bureau / Census.gov)
After a meeting with the National Council of Senior Citizens, President John F. Kennedy encouraged all Americans to pay tribute to older people across the country by designating May 1963 as Senior Citizens Month. In 1980, President Jimmy Carter issued a proclamation changing the name of this observance to Older Americans Month. This month continues to be a time to celebrate the age 65 and older population through ceremonies, events and public recognition.
"65&Older" will engage, motivate and inspire us to celebrate Senior Citizen Day every day.
About ramp it up entertainment:
Imagining possibilities for brands. Established in 2007, ramp it up entertainment is a full service, multimedia brand experience agency and global event production company - providing services and resources to clients in more than 75 countries. Don't just make some noise - ramp it up.