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Athenaeum, Inc.

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Athenaeum, a New Chicago Bookstore Concept, Aims to Help Customers "Rethink Their Relationship with Bookstores"

With an increasing amount of bookstore closings, a Chicago entrepreneur has responded with a new twist on an old favorite.

Chicago, IL, June 24, 2018 --( A new Chicago bookstore, set to open in August, uses technology and a monthly membership model to draw in its customer base. The unique space combines comfort, technology, and a restaurant/bar in a playful Fulton Market location.

“The goal was to create a venue that I’d love to hang out in,” said concept-creator and owner, Danielle Mullen. “My favorite places have always been libraries and bars, so I wanted to bring the best parts of both into one really cool spot.”

The store combines a library-themed concept with a bar, restaurant, and all-around hangout spot. With a monthly membership model, visitors are able to "check out" a specified number of books via their app, and either return them to check out more, or purchase them outright. Users are also able to pre-order drinks and appetizers, as well as reserve breakout space. While you don’t have to be a member to shop, VIP members get chip-embedded cards that allow access to the membership-only floor, which is appropriately decked out with a top-shelf whiskey bar and cigar lounge.

Athenaeum will be introducing itself to the city via its first pop-up shop taking place August 10th-12th, 2018 at Block 37. The "Art is Life" themed pop-up will include art-based books, curated cocktails, and a live street-art demonstration. The company’s Indiegogo campaign ( which launched on Friday, June 22nd, giving potential customers a chance to purchase their monthly memberships at a discounted rate.

About Athenaeum, Inc.:
Athenaeum is a bookstore concept that includes technology in an attempt to better caters to today’s readers. Focusing on customer experience as well as ease of use, Athenaeum looks to create a comfortable space where both avid readers and eccentric creatives can come together and enjoy themselves. For more information please visit
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Athenaeum, Inc.
Danielle Mullen

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