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Rapid Growth Predicted for Online Retail in India, Says Publication

Hamburg-based online business research firm’s new publication “India B2C E-Commerce Market 2018” reveals expectations of rapid growth in the Asian nation. Yücel Yelken, CEO and founder observes that most of the incremental growth will stem from increased Internet connectivity and shopper penetration in second tier cities and rural areas.

Hamburg, Germany, July 25, 2018 --( Just one third of India’s huge population was connected to the Internet in 2017 and few of those made online purchases, according to the new report from As the relatively young population increasingly connects to the Web through smartphones and payment and delivery logistics improve, burgeoning expansion of online retail is predicted to outpace China and other regional markets that have seen rapid growth in the recent past. The publication also tells of investments made by local and global online merchants in preparation for this expansion.

Much of the further increase in online sales through 2020 will originate in India’s rural regions and second tier cities. Flipkart and Amazon, India’s two largest online sellers, are investing in infrastructure to nurture and profit from this growth segment outside the major cities. The report cites efforts of global online merchant Alibaba to expand in India through investments in payment provider Paytm and online grocer BigBasket.

Purchases through smartphones and the melding of online/in-store purchases are growing trends in Indian E-Commerce, as reported in the publication. Payments for online purchases in India underwent a major shift to bank cards or mobile wallets after demonetization in 2016, though cash on delivery still accounts for the largest share of online orders. The product categories most purchased online in India are mobile phones with their accessories and apparel, while the grocery category is seeing rapid expansion.

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Press Contact: GmbH & Co. KG
Behringstrasse 28a, D-22765 Hamburg
Phone: +49 (0)40 - 39 90 68 50
Fax: +49 (0)40 - 39 90 68 51

Founded in 2005 and headquartered in Hamburg, Germany, is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.

Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.

We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.
Contact Information GmbH & Co. KG
Yücel Yelken
+49 (0)40 39 90 68 50

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