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The Kids Book Company

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The Kids Book Company Releases the World’s First Personalized Child and Horse Storybook

The Kids Book Company has this week released a brand new title My Secret Unicorn. The first book that fully personalizes both the child and their horse or pony. It's empowering, it's educational, it's personalized and kids are already loving it.

Queenstown, New Zealand, August 07, 2018 --( This week The Kids Book Company released the first book in the world where the customer can fully personalize both the child and their equine friend. With 8 kids and 6 horses or ponies to choose from, My Secret Unicorn is a fully customized world first.

My Secret Unicorn is the story of your heroic child saving a Unicorn that’s lying hurt in the forest. Led there by their horse with whom they share a special bond, each child works out how save the creature and in doing so, discovers their horse is secretly a Unicorn.

“This isn’t an airy-fairy unicorn book,” author Jessica Stall says, “It’s effectively about empowering kids to believe they can deal with difficult situations by taking a moment to assess and then problem solve. It’s practical and magical,” she explains.

“When we tested it with our group of mums and kids, the response was overwhelming. At heart every kid who has or wants a pony thinks they’re secretly a unicorn. This taps into that feeling of special uniqueness,” Stall adds.

With an ‘educating on the sly’ note to adults at the back of the book, My Secret Unicorn can be a great vehicle for discussing some tricky topics with kids - from what to do if someone is hurt to how animals should be treated.

Like all The Kids Book Company titles, My Secret Unicorn is highly interactive and created to work across a range of age groups. For the young ones there’s a teddy or horseshoes to find. For the older ones there’s coded unicorn facts to discover. “We know how much these books can mean as gifts, so we make them to grow with the kids, staying relevant, meaningful and treasured,” Stall concludes.

Originally, this book was conceived as a way pony clubs or other community groups can fundraise. As The Kids Book Company developed the narrative further, testing it with the harshest six and seven year old critics, it became clear to the team that this story of empowerment, kindness, magic and unicorns has broad appeal, kids and adults alike genuinely loving it.

The company was faced with challenge of choosing just six horses as horses are as individual as kids themselves. With some practice and feedback from other titles with the kids, the company was delighted with the end result - like any book, a bit of imagination is required on the part of the reader.

To purchase My Secret Unicorn for your special kiddo, log on to

About The Kids Book Company
The Kids Book Company exists to educate
on the sly, to inspire wonder in our world, to pique a child’s curiosity. We create phenomenal personalized stories for kids, that adults love to give.

The Kids Book Company creates personalized, educational and inspiring children’s books and associated products that target a niche within the personalized gift market segment.

The Kids Book Company is effectively a retail fronted publishing company - specializing in printing personalized books with educational and empowering values individually for each child.

Founded in 2016, by New Zealander Jessica Stall and Argentinan Fernando Hurtado, The Kids Book Company expanded in 2017 to include Brisbane based Colin Cooper, adding a truly global focus for bringing empowering titles to kids all over the world.

More information can be found at or by contacting Jess on +64 27 60 30 100 or

Images available at this link: More images available upon request.
Contact Information
The Kids Book Company
Jess Stall

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