Perth, Australia, August 17, 2018 --(PR.com
)-- Now there is a quick way to detect fraudulent Instagram influencers.
Fake influencers of Instagram beware, because FakeCheck is actively changing the way that Instagram marketing works. One of the primary concerns with Instagram’s growing popularity, both for advertisers and its users, has been the tremendous rise of fake followers. But FakeCheck is here to make sure that this is a problem of the past.
What FakeCheck does is analyse an Instagram account using a social engagement algorithm, to determine the actual value of the account in question. This is going to go a long way towards finding out if someone is seeing authentic and valuable engagement or whether they're just paying someone for inflated, useless numbers.
Tony Johnson, developer of FakeCheck said: “We live in a time where we want to be able to measure everything, fully understand the ROI of business spending, but companies and marketing professionals are unwittingly taking the risk when it comes to Instagram advertisements. Just picture being able to determine the value of an account before you make the decision to work together. You take the guesswork out of Instagram authenticity. That is what FakeCheck offers.”
One of the primary benefits of social media, and Instagram in particular, is the fact that it offers everyone an immediate chance to interact with their base. It allows the user or company to target potential customers and strengthen relationships with existing followers. Pedro Tyson, one of the initial trial users was impressed with the efficacy with which the tool was able to distinguish the legitimate accounts. Said Tyson: “One of the worst things that you can do is be un-authentic. The moment that people see right through the account, the actual value of your brand or your message is going to drop right away.”
It is quite natural to be impressed with the overall engagement of a power Instagram user, but paying for a user who is boosting their overall reach with fake followers is going to skew the investment. This ultimately means that marketers can be smart about the choice and can vote with their wallet.
While much of the attention may go to advertisers and large influencers, even the average Instagram user is going to appreciate what FakeCheck offers by levelling the playing field. Said one aspiring fitness model who preferred to remain anonymous, “There are many Instagram users who seemed to garner a massive following overnight, while I kept trying to produce interesting content. With a quick FakeCheck I found out that a large number of their followers were likely paid for. If you see something that does not quite add up or just have a suspicious feeling about someone’s actual popularity, I recommend using FakeCheck to be sure.”