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IDR Studio, Inc.

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Austin-Based Design Firm Completes Challenging Downtown Office Expansion; IDR Studio Creates Innovative Interior for Springbox’s Congress Avenue Offices

IDR Studio, an Austin-based design firm, recently completed a challenging office expansion project for interactive marketer Springbox’s Congress Avenue location. The challenge was both architectural and conceptual – bridging interiors of the two 19th century downtown buildings Springbox occupies with the web-design company’s fast-paced, creative environment.

Austin, TX, March 14, 2008 --( For IDR, creating the Springbox offices began with trying to understand the vision Springbox’s founders had of their brand and image, and coming up with creative ways of translating that vision into their office space. The result is a dynamic interior that allows different kinds of people with different needs to work together effectively.

"Springbox's business is a constant shuffle, a crazy cycle," IDR co-founder Tamie Glass said. "But they see the connection between creating a space people want to work in and the success of their business."

"For the life of our company, we've inhabited a series of inspired spaces that were adjacent rather than adjoined," explains Springbox co-founder Dan Isaacs. "Our new footprint provides more than simple convergence. What we have now is an organic space that invites collaboration."

“IDR Studio and designer Tamie Glass have been able to keep up with our agency’s fast paced, exponential growth,” Springbox co-founder Adam Moore said. “We have grown from two people to over 75 in less than four years. We have developed a strong working relationship – they anticipate our needs, which are constantly evolving.”

IDR’s first step was to expand the firm's virtual logo into the real world of working space. "We played off the idea of a springbox," Glass said, referring to the Flash-animation jack-in-the-box-like icon on Springbox's Web site.

The company's brand is highlighted when you walk into the reception area. "One of the most interesting features was our solution for creating a backdrop for an existing reception desk," Glass said. "We designed a life-size 'unfolding box' that wraps over and around the desk and continues into the open work area leading visitors and staff into the space. We consider it to be a three-dimensional translation of their brand that serves as a welcoming signature for Springbox."

The translation of the virtual to the actual continues as you enter the offices themselves, with flooring and wall coverings that mimic the playful aesthetic of Springbox's Web site. "One artwork idea that we had discussed with Springbox early on dealt with the idea of pixels, so this is how the 'pixilated' carpet pattern came about. We used carpet tiles in a random alternating pattern to create a unique Springbox brand design feature,” Glass said.

The two local companies’ partnership will continue. Springbox’s parent company, New York-based Enliven Marketing Technologies, contracted IDR to redesign Enliven offices in New York, as well as the new Springbox office in Los Angeles.

About IDR Studio

IDR Studio is an Austin-based interior design firm specializing in commercial interiors for healthcare, hospitality, retail and corporate facilities. Co-founded by Tamie Glass and Debra Harris in 2006, IDR Studio balances design with research, bringing a fresh perspective to interior architecture.

Contact Information
IDR Studio, Inc.
Michelle Walsh
(512) 473-2052

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