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Southwest Foodservice Excellence Seeks to Help Parents do Away with Lunchboxes


Southwest Foodservice Excellence presents how it partners with school districts to serve students breakfast and lunch cooked from scratch. Parents can trust that their children will eat a tasty meal and leave the lunchbox home. If your school does not have this program, then why not? It's free.

Atlanta, GA, August 17, 2018 --(PR.com)-- As students head back to school in metro-Atlanta, many parents scramble to get school supplies, and some will purchase the annual lunch box. Southwest Foodservice Excellence, a management company that specializes in child nutrition, is looking to help parents cut out the lunch box, as well as the time and expense of home-packed lunches. SFE contracts with school districts, retraining district employees to cook food from scratch in schools’ kitchens, reducing the need for homemade lunches. This year, SFE will bid on an upcoming request for proposal (RFP) to be released by Atlanta Public Schools.

Students throughout the country are responding enthusiastically to SFE’s fresh-from-scratch approach. “Our program puts children first,” says Jason Bass, director of business development for SFE. “Because K-12 is the only segment that we service, we have become experts in this arena and are able to deliver a true culinary experience with a diverse menu.” SFE’s program differs markedly from that of the many self-operated school districts in Georgia that can provide students with only a basic menu, usually consisting of 2-3 entrees, a vegetable, and a starch. Most of these typical menus are over-populated with frozen processed foods such as chicken nuggets, hamburgers, hot dogs, and beef crumbles for tacos. And let’s not forget the popular frozen square pizza.

In contrast to this, SFE delivers much more diverse cuisines, 80-85% of their entrees from scratch! The company also offers a wide range of kid-approved culinary concepts, all tailored to local demographics and tastes. And with over 4,000 recipes, SFE guarantees that its program will increase student participation. That means more children will want to eat at school and leave those lunch boxes at home. In Rock Hill, South Carolina, an account won by SFE in 2017, SFE provides high school students with 17 entrees to choose from on a daily basis. “With that kind of choice, students will eat,” states Bass. And they are: SFE surpassed its meal participation targets in Rock Hill in just six months, driving significantly improved revenues in the school. Bass adds, “Check the profitability scoreboard: Strong school participation always wins more revenues - and profits - for schools.”

In fact, SFE has increased student participation in 100% of its school nutrition programs. While some may think this is hard to believe, SFE President and chef Monty Staggs explains it simply: “We have been successful to date because we are experts in delivering child nutrition with unmatched, kid-approved taste appeal. That’s a pretty unbeatable combination.”

SFE is a limited liability company established in 2004 in Scottsdale, Arizona by founders Luis Benavides and Don Gala. Servicing over 100 school districts in 11 states, the company continues to expand throughout the US by consistently delivering on its commitment to serve only K-12 schools – and by “putting child nutrition first.”

Would you like to learn more about SFE and our innovative school nutrition programs? Contact: Jason Bass, Dir. of Business Development; 1-(678) 602-2198; Jason.bass@sfellc.org

Kari Paulson, Dir. of Marketing, 1-480-551-6550, ext. 207, kari.paulson@sfellc.org
Contact Information
SFE, LLC
Jason Bass
(678) 602-2198
Contact
www.sfellc.org

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