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Ooak Kitchen Announces New Rebrand and Identity

Emerging local customer insights and feedback fosters development of “Fifty One (Chinese Kitchen).”

Culver City, CA, August 18, 2018 --( Ooak Kitchen, a leading plant-based Chinese eatery originating from Guangdong, announced today the launch of a new restaurant brand and identity. Under new management, the restaurant will now be known as “Fifty One.” Among the other changes will be its logo, menu, and website.

According to Fifty One's marketing representative, Li, "Thorough branding and market research determined that organization’s full rebrand was the best option - not only for the company, but for the Los Angeles community." The reputation built under its previous identity (as Ooak Kitchen) was vital for the new brand, but it no longer accurately reflects Fifty One’s unique selling proposition to its customers - their unreplicable, authentic Southern Chinese cuisine that places emphasis on healthy and fresh farm-to-table ingredients.

"The name 'Fifty One' actually comes from a zip code in Guangzhou, China where the family first learned how to cook. Fifty One is different such that it encompasses the idea that food is not indefinite based on your location - and they want to share that with the community," Li says.

According to their market research, completely renovating their name and menu was the most appropriate (and perhaps almost necessary) move to compete in the diverse Culver City restaurant market. Because OOAK has touched the hearts of wonderfully loyal customers, Fifty One is determined to step up and do the same - this time, for both vegetarian and meat lovers alike. The new menu incorporates classic Chinese Western favorites such as Kung Pao, Orange Chicken, Dim Sum, and Sweet & Sour Pork to unique, traditional dishes like Sichuan Peppercorn Special and Shuizhu Hot pot. The rebrand is part of the firm’s strategy to attract a larger demographic in the Culver City community and West Los Angeles, where a majority favor quintessential Chinese comfort food, but are also looking for new dishes to try.

Fifty One hopes to channel their passion for quality home-cooked food and aesthetics for elite fine dining and bring hearty and wholesome meals to their guests.
Contact Information
Fifty One
Yvonne Li

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