Canberra, Australia, September 12, 2018 --(PR.com
)-- Bloomex is proud to announce that it will be the Official Florist of Floriade, taking place 15th September to 14th October 2018. Australia’s biggest celebration of Spring is held at Commonwealth Park in Canberra and attracts over 400,000 people every year. Bloomex will provide an in-kind donation of flowers for the event, gift vouchers and the grand prize for their Free Flowers for a Year competition.
Established in 1987, Floriade is now the Southern Hemisphere’s largest flower festival boasting 30 days of blooms, food and entertainment. With more than one million bulbs and annuals, the festival celebrates the start of spring with an array of flower beds, live music and horticultural displays.
Featuring a jam-packed program drawing inspiration from this year’s theme, Pop Culture, festival-goers will be treated to an exciting array of retro-inspired flowerbeds showcasing some of the 20th Century’s most iconic figures in music, film, literature and social media.
“Bloomex is extremely excited about sponsoring Floriade 2018,” says Sue McDonald, Director of Public Relations and Corporate Partnerships at Bloomex Australia. “Our mutual love for flowers made this an obvious partnership and we couldn't be more proud to be a part of this world-renowned festival.”
About Bloomex Australia
Bloomex Australia is one of the largest florists in Australia since launching in 2011. Orders are taken and processed through the company's site at www.bloomex.com.au or by Live Chat, and then delivered to customers via local courier. In addition to flowers, Bloomex AU offers a variety of other gift items including plants, gift hampers, gourmet foods, sweets and treats. Bloomex is the largest florist in Canada in addition to serving the U.S. and Australia.
Developed in 1988 as a grand, one-off floral tribute to mark Australia’s Bicentenary and Canberra’s 75th anniversary, Floriade has now become Canberra’s most iconic annual tourism event, with close to half a million local, interstate and international visitors enjoying the floral frenzy each year.