Book Promotion, New Style: Novelist Makes Maximum Use of Internet Technology

Novelist Mike Reeves-McMillan is using 21st-century technology including blogging and podcasting to promote his novel set in the Renaissance.

Auckland, New Zealand, March 15, 2008 --(PR.com)-- Mike Reeves-McMillan's novel City of Masks may be set in the Renaissance, but he's promoting it in distinctly 21st-century ways. The former book editor has set up a weblog (http://city-of-masks.blogspot.com), echoing the journal format in which the story is told. It features the author reading his own work in a podcast, which can be subscribed to for free through online services like Apple's iTunes and http://podiobooks.com. He intends to release the recordings as an audiobook when complete.

The cover illustration and the incidental music for the podcast were both sourced from the Internet for free, with the permission of their creators.

"I approached several publishers with the manuscript, but because it didn't fit their neat genre categories they didn't know what to do with it. So I decided to publish it myself – something that has become much easier in just the past couple of years," Reeves-McMillan says.

"It's a tremendous time to be creative. There's so much that you can do for little or no money that there just aren't any excuses left for not putting your work out in the public arena. You can connect directly to your audience, without going through a gatekeeper like a big publisher or record label."

City of Masks is a swashbuckling adventure in a setting like Shakespeare's Italy - complete with twins – except that law and custom requires everyone to wear a mask and act in character with it at all times.

The action revolves around the innocent-minded envoy of a foreign power, sent to the City to get him safely out from underfoot. However, he soon becomes caught up in the intrigues of the city, including the activities of a mysterious serial killer.

City of Masks is available in printed form from Lulu (http://www.lulu.com/content/1748656), CreateSpace (https://www.createspace.com/3332781) and Amazon.com (http://www.amazon.com/gp/product/0473122138), from C-Side Media (http://csidemedia.com/work.php?work_id=260) and in audio podcast from Podiobooks (http://www.podiobooks.com/title/city-of-masks/).

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