Spritzing to Success with the Woman Who Brought an Industry to Its Senses; Annette Green Captures an Entrepreneur's Secrets to Beating the Odds (and the Bots)

A fragrance historian and wildly successful entrepreneur reminisces about revitalizing the Fragrance Foundation and the entire fragrance industry in a new book released by Dog Ear Publishing.

New York, NY, September 19, 2018 --(PR.com)-- Only one 94-year-old woman in America can lay claim to helping turn a half-million dollar industry into a multi-billion dollar blockbuster and along the way create a blueprint for success for entrepreneurial spirits of all ages. “Spritzing to Success With the Woman Who Brought an Industry to Its Senses” is an inspirational new book written by fragrance historian and entrepreneur par excellence Annette Green as a reminiscence of a career path that zig-zagged through social changes of the early 1960s to evolve into a lifetime dedication to the world of senses. It is an intriguing, relevant narration with pertinent knowledge-based essentials for those interested in stories behind the stories of the history and glamour of the fragrance and beauty world, professional relationship-building, business strategy, entrepreneurialism and anyone who has ever attempted to reposition an industry, company or oneself.

The author traces her 40-year quest to build and unite an industry that influenced women’s rights, scientific and educational breakthroughs, star-studded alliances, art world recognition and global coalitions. Her fearless, open-hearted approach was supported by a changing array of mentors as she took on a 10-year challenge to save the defunct Fragrance Foundation (a non-profit, education arm of the U.S. fragrance industry) pro bono in the 1960s and turned that into a lifetime legacy. President of her own marketing agency at the time, Annette Green Associates, she created strategies that slowly but surely repositioned the industry for a stunning growth that reverberated globally.

Rose Marie Bravo, former chief executive of Burberry and former president of Saks Fifth Avenue, says in her prelude to “Spritzing to Success” that the book “is inspiring as an American true grit story which captures the names and face of the times, the trends and changes in our society and early development of branding. Annette was at the forefront of developing a framework for the industry.”

Green details the challenges and the triumphs she faced – which she believes can serve to help those who strive to find their own North Star in the demanding, unpredictable marketplace of today. The book inspires through leading-by-example moments of self-reliance, love, dedication and courage. “Spritzing To Success” offers an insider’s look at the untold story of what it took to discover the strategic building blocks to lift an industry out of the doldrums and into the stratosphere.

For more information, please visit www.spritzingtosuccess.com, email janet@janetbartucci.com or call (917)297-0461.

Spritzing to Success
Annette Green
Dog Ear Publishing
ISBN: 978-1-4575-6336-2 232 pages $29.99 US

Available at Ingram, Amazon.com, Barnes & Noble and fine bookstores everywhere.
Dog Ear Publishing
Ray Robinson