Hamburg, Germany, September 29, 2018 --(PR.com
)-- Online shoppers in Europe increasingly purchase outside their home nation
The lure of products not available through domestic sources or a price advantage elsewhere has led to a double-digit increase of cross-border online shopping over the past five years. The yStats.com report indicates that while security of payments information and question of duties involved remain as concerns, nearly half of Europe’s online shoppers have made a cross-border purchase.
China and USA among top destinations of Europe’s online shoppers
The leading destination for cross-border purchases varies by country, but overall, the online merchants based in China, the USA, UK and Germany received the most traffic, with Alibaba, Amazon, eBay and Wish as popular portals. The top items purchased cross-border in Europe were apparel and electronics, with books or other media tied with cosmetics/fragrances for third place, according to sources cited in the yStats.com report.
European online sellers also join in cross-border E-Commerce
Europe-based online merchants of all sizes also have recognized the potential of cross-border sales and attempt to limit the dominance of the global giants of E-Commerce. A survey of online sellers in the EU summarized in the yStats.com report shows that cross-border sales penetration is essentially the same for large and small enterprises.
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Founded in 2005 and headquartered in Hamburg, Germany, yStats.com is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.
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