New York, NY, October 20, 2018 --(PR.com
)-- Love and Pride, the premier jeweler inspired by and in support of the LGBTQ community, is pleased to announce the relaunch of the Erase Hate pendant to benefit the Matthew Shepard Foundation.
Originally launched in 2006, Love and Pride’s Erase Hate pendant was designed in solidarity with Judy and Dennis Shepard’s organization, founded after their son Matthew’s untimely death by anti-gay hate crime. The highly-publicized tragedy drew national media attention, inspiring Love and Pride founder Udi Behr to create an iconic piece of jewelry representing love and unity.
“When I think about my jewelry as a messenger of love and hope, this pendant is by far my favorite piece,” says Behr. “Not only does it raise awareness and funds, but it also sends a very clear message: erase hate. As a father and artist, you can’t ask for more.”
100% of proceeds from pendant sales benefitted the Foundation, amounting to over $150,000. In 2010, Love and Pride was awarded with the Matthew Shepard Foundation Essential Piece Award. Now, to mark the 20th anniversary of Matthew Shepard’s death, Love and Pride once again partners with the Foundation to spread awareness and erase hate.
"For Love and Pride to be supporting the Foundation for this long is a true testament to the generosity and humanity in this world,” says Judy Shepard, who founded the Foundation with her husband. “We look forward to continuing our work together to get the word out about erasing hate."
Erase Hate pendants will be available for purchase at the Foundation’s Bear to Make a Difference Gala on October 20, 2018, with 100% of the first 100 pendant sales benefitting the Foundation. The pendant will also be available on the Love and Pride and Matthew Shepard Foundation websites, with 20% of proceeds from Love and Pride benefitting the Foundation.
About Love and Pride
Love and Pride was founded in 2005 to celebrate the transformative powers of passion, creativity and action. Love and Pride is the first of its kind: a premium designer online shopping destination for people who believe in equality, diversity and tolerance. Our jewelry collections include engagement, commitment, wedding and anniversary rings, necklaces, pendants, earrings, watches and other accessories for women and men. Sometimes romantic, sometimes serious, sometimes whimsical…our products are always captivating. Join with us to create change, inspire acceptance and make a difference. Look good, do good. Visit our website at https://www.loveandpride.com/