Trends Affecting Online Travel Analyzed in New Report

Clothing is the top product category purchased online in Europe. This and other interesting information about products, sales volume, and trends is found in a new publication from Hamburg-based secondary market research firm, “Europe B2C E-Commerce Market 2018.”

Hamburg, Germany, October 28, 2018 --( Online sales of travel related services continue to increase worldwide, with trends such as peer to peer sharing and mobile booking driving the growth, according to projections included in a new report from Hamburg-based business research firm titled, “Global Online Travel Market 2018.”

Peer to peer travel services expand
The popularity of accommodations and ride-sharing services among young adults boosts the expansion of online travel services, especially in the Western Hemisphere. Airbnb leads its lodging-sharing competitors and its website is among the top three travel websites globally, as reported in the report. Peer-to-peer ride services such as Uber and Lyft, accessed through smartphone, are spreading in many locations, led by North America.

Booking through mobile device drives growth of online travel sales
Smartphone users are increasingly comfortable making travel arrangement through their device, with travel applications increasing to facilitate this trend. Travelers in Latin America and the Asia Pacific region lead the movement to mobile bookings, though globally, computers still are the principal channel for making travel arrangements, according to surveys cited in the report.

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