Melbourne, Australia, October 30, 2018 --(PR.com
)-- NextLiFi, an Australian Company and leading specialists in Li-Fi technology with offices in Australia, Hong Kong and Singapore are pleased to announce that the company will enter into a strategic alliance with IoT software specialists Two Bulls to create a series of commercial products that leverage the company’s LiFi technology that utilises light to transmit data rather than Radio Frequency that we know as WiFi.
Two Bulls is a digital product consultancy with offices in Melbourne and New York. IoT and connected device specialists, Two Bulls specializes in the design, development and deployment of cutting-edge digital products. Clients include leading global organisations including Verizon, Vodafone, Qualcomm, Disney and many more. Two Bulls have also been involved in a number of successful startups including Breadcrumb – the world’s first iPad powered POS system that was acquired by Groupon in 2012.
Li-Fi data transfer, sometimes called visible light communication (VLC), is achieved by modulating Laser or LED-based lighting, on and off, at a very high rate – so fast, it is imperceptible to the human eye.
Since the visible light spectrum is 10,000 times larger than the radio frequency spectrum, Li-Fi is capable of data transfer speeds around 100 times greater than Wi-Fi and may have an important role to play in solving bandwidth congestion issues as more devices connect to the IoT.
In particular, Li-Fi holds out the promise of smart lighting that doesn’t just illuminate a space, but also provides its wireless data connectivity. Since light can’t pass through walls, data transmitted is limited to that space alone providing for a highly secure gateway platform for IoT interaction, at the same time taking pressure off the existing WiFi network protecting against network crunch.
With the impact of the IoT Industry upon us now and growing at a rapid rate, as well as the number of connected devices and increased requirements for wireless-enabled data constantly on the rise, as nextLiFi’s technology matures and new applications for smart city infrastructure become Li-Fi enabled, the forecasted value of the global LiFi market and evolving LiFi use cases are immense.
Li-Fi Market size forecast worth $75.5 billion by 2023: Global Market Insights, Inc. Li-Fi Market size is anticipated to reach USD 75.5 billion by 2023; as per a new research report by Global Market Insights, Inc. Increasing 4G demand and the impending RF spectrum crunch will drive the commercialisation of the global Li-Fi market. nextLiFi is heavily involved in the development and design of Hybrid applications using Li-Fi alongside other existing wireless applications. Since Li-Fi uses the visible light spectrum, the technology is expected to complement Wi-Fi in environments where the latter is not suitable. This includes environments such as healthcare, banking and military where data security is paramount.
The Research and Development teams from NextLiFi and Two Bulls will be collaborating out of their Melbourne Offices together lead by nextLiFi’s Chief Technology Officer Doctor Masud Bakaul and Two Bulls’ Partner Evan Davey.
“Through this industry collaboration, we are expanding our research development and commercialisation horizons in the exciting domain of visible light, which has really strong potential to disrupt the entire wireless industry and benefit the global economy,” Doctor Bakaul said.
At NextLiFi, Founder and CEO Gary Mackenzie said he is excited to see the increased commercial appetite and progress in the field of visible light communication and expects the alliance with Two Bulls will assist in nextLiFi’s products growing “exponentially” in the next few years, “especially in the IoT sector due to its vast benefits, with low entry cost, much larger bandwidth spectrum and superior security advantages to WiFi.” He anticipates that the company’s first commercial Li-Fi applications will be used in industry within the coming 12 months.
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