Ft. Lauderdale, FL, November 10, 2018 --(PR.com
)-- Pet Life Radio, the largest pet radio network in the world with over six million monthly listeners, will once again offer a $500 grand prize to the winner of a consumer contest for dog lovers in conjunction with the Thanksgiving Day holiday and the annual NBC special, "The National Dog Show presented by Purina."
The meme-creation competition is centered on the theme "Dogs Until 2," reminding people to watch the dog show until its Best In Show conclusion at 2 p.m. on Thanksgiving Day. Since the two-hour special airs from noon - 2 p.m. in all time zones across the United States following the Macy's Thanksgiving Day Parade, the meme contest catchline is, "On Thanksgiving Day, it's dogs until 2." The NBC special attracts a total audience of over 20 million viewers each year and has become a staple of family viewing since its debut in 2002.
Last year's winner was Tiffany Perket of Eagle Creek, Oregon, whose Chihuahua, Murray, was the star of the meme.
"Tiffany and Murray blew us away with that entry last year," offered Mark Winter, CEO and executive producer of Pet Life Radio. "The 'Dogs Until 2 Meme Contest' is a fun way for our listeners to express the passion they have for their pets and for all of dogdom."
The entries will be judged first by National Dog Show host and Seinfeld ensemble cast member, John O'Hurley, with National Dog Show expert analyst David Frei, America's foremost expert on all things canine. The grand-prize winning meme will then be selected by Pet Life Radio, with input from Winter and popular on-air personalities Arden Moore, Michelle Fern and others.
"Dogs Until 2" memes have been used in past years before the broadcast, which competes with football on television in the early part of the afternoon. The objective is to galvanize dog lovers to get everyone in their homes to watch the canine competition until the winning dog is selected just before 2 p.m., since football dominates the rest of the afternoon and evening on Thanksgiving Day.
Previous memes have featured photo and slogan combinations such as, "It's a simple fact: Greyhounds are faster than wide receivers" featuring a picture of a sleek, athletic Greyhound. Social media postings have included pictures of pets at home watching the dog show on T.V. and dogs on the couch with the T.V. remote at the ready.
More information and how to enter the contest and examples of popular memes can be found at: petliferadio.com/dogsuntil2
"I love football and I watch plenty of it," said Frei, a former NFL public relations executive with the San Francisco 49ers and the Denver Broncos. "Just ask my wife. But, on Thanksgiving Day, it's 'Dogs Until 2.' Knowing the football culture as I do, I actually think football fans will be happy to go along, as long as they can be left alone the rest of the afternoon and evening."
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