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Kids Need to Read

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Kids Need to Read and Highlights™: a Unique #GivingTuesday Partnership


While other nonprofit organizations ask for donations of funds on #GivingTuesday, Kids Need to Read enjoys a unique and highly successful partnership with Highlights to raise tens of thousands of magazines for distribution to disadvantaged children through the two agencies’ annual #GivingTuesday campaign. The magazines benefit Kids Need to Read’s literacy programs for children nationwide.

Mesa, AZ, November 26, 2018 --(PR.com)-- On Tuesday, November 27, Kids Need to Read will partner with Highlights for the fourth year during #GivingTuesday, an annual fundraising campaign conducted by nonprofits nationwide. While other nonprofit organizations ask for donations of funds on #GivingTuesday, Kids Need to Read enjoys a unique and highly successful partnership with Highlights to raise tens of thousands of children’s magazines for distribution to disadvantaged youth nationwide.

For every magazine subscription ordered on Tuesday, November 27, Kids Need to Read will receive twelve copies of Highlights or Highlights High Five™ to give to children in need of vital reading resources. This is a highly impactful endeavor, as last year the campaign resulted in over 53,600 free magazines and activity books valued at $267,564 for distribution to children living under challenging circumstances. Some of these children do not own a single book; others sometimes live without electricity and running water. Many have never had the opportunity to read such an engaging magazine.

“The magazines are powerful,” said Kids Need to Read Executive Director Denise Gary. “For this reason, Highlights and Highlights High Five magazines have become a crucial part of all of Kids Need to Read’s programs. Everywhere we go, everywhere we give, a Highlights or Highlights High Five magazine is put into every child’s hands. We have found the magazines to be among the most effective resources in enticing children to read and feel incredibly fortunate to have such a wonderfully impactful partnership with Highlights. What a magnificent tool in our work to help kids discover the power and joy of literacy!”

Kent Johnson, CEO for Highlights for Children, stated, “Highlights truly believes in the power of our two missions and is honored to continue the efforts to provide reading resources to children in need through the Kids Need to Read and #GivingTuesday initiative.”

Highlights is not only a highly respected resource in the world of children’s literacy but also a mainstay of growing up. The company currently offers four major publications. In addition to Highlights and Highlights High Five, they offer Highlights High Five Bilingüe™ for emerging readers who are learning either English or Spanish, as well as Highlights Hello™ for babies.

Everyone can help Kids Need to Read continue to provide this exceptional magazine to disadvantaged children throughout the nation by joining the fifth annual #GivingTuesday partnership with Highlights. On November 27th, Highlights will be offering magazine subscriptions starting at $9.99 at https://www.highlights.com/. Supporters will not only receive this wonderful literary resource for the children they love but will help provide an equal number of magazines to children in need, as well.

One may also support Kids Need to Read's literacy programs for children by making a contribution at http://www.kidsneedtoread.org/donate/.

About Kids Need to Read
Founded with a passion to improve the lives of disadvantaged children by providing inspiring book collections and engaging literacy programs to underfunded schools, libraries, and organizations across the nation, Kids Need to Read aspires to empower and embolden every last child through a culture of reading. For many of the children it serves, Kids Need to Read represents a crucial link to a strong literacy education, and its programs help build and nurture support systems for the development of literate minds. By immersing children in an integrated world of literary experiences that teaches them, firsthand, the impact of reading on every aspect of life, imagination is ignited and confidence is built for a prosperous future, regardless of race, economic status, or personal capabilities. To learn more, please visit kidsneedtoread.org, facebook.com/kidsneedtoread, twitter.com/kidsneedtoread, and instagram.com/kidsneedtoread/.

About Highlights™
Highlights is a beloved global media brand dedicated to helping children become curious, creative, caring and confident™ through engaging content and experiences that are focused on nurturing and developing the whole child. Through stories, poems, puzzles, jokes/riddles, science experiments, art activities, and more kids are encouraged to think, problem solve, and build their literacy skills, all while having fun. Highlights reaches children 0-12 with their most popular magazines (Highlights Hello™, Highlights High Five™, Highlights High Five Bilingüe™ (English/Spanish), and Highlights™), digital apps, toys/games, and books incorporating classic favorites like Hidden Pictures® puzzles, Goofus and Gallant™, Dear Highlights letters and more. Because Highlights offerings may be print or digital, purchased through subscriptions or at retail, kids can engage with Highlights anytime, anywhere. To learn more and connect with Highlights visit Highlights.com, HighlightsKids.com, Facebook.com/HighlightsForChildren, Twitter.com/Highlights, Pinterest.com/FunWithAPurpose and Instagram.com/HighlightsForChildren.
Contact Information
Kids Need to Read
Denise Gary
480-256-0115
Contact
www.kidsneedtoread.org
2450 West Broadway Road, Suite 110
Mesa, Arizona 85202

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