Fairfax, VA, December 12, 2018 --(PR.com
)-- 321 Web Marketing, a Fairfax SEO agency, released a blog discussing the hidden benefits of using email marketing services. Many companies fail to recognize that email newsletters can provide so much more than a way to speak to customers.
Most businesses use email marketing as a way to inform subscribers of news, such as upcoming sales or new product releases. While this type of marketing is important, it fails to use email marketing to its full potential. Companies that do not tap into the hidden potential of email marketing risk missing out on valuable information, losing subscribers, and stagnating their growth. Businesses in the know, however, can boost revenues and create a better experience for their clients.
Email marketing provides several little-known benefits. Companies can use A-B testing to help make decisions for the future. By sending out two different emails to two segments of their customer base, these businesses can better understand what kinds of content, subject lines, or even time of day are ideal for maximum impact. Email marketing can also help collect data about which links users choose to click, easily showing which content drives the most traffic to the site. Through email marketing, companies can directly target different segments of their audience with relevant messages. Emails can be customized to match a certain demographic or other group with specific interests, and providing these groups with only the most relevant content can increase trust and respect in your brand. Finally, providing readers with information on a consistent basis keeps your brand at the top of their minds, making your company an easy first choice.
Speak to a professional web marketing agency for more information and to schedule a free email marketing consultation. 321 Web Marketing takes the time to understand each client's needs and goals to create customized marketing plans that provide fast results. The agency monitors each campaign after it is launched, making updates as necessary to successfully increase web traffic and meet key performance indicators. 321 Web Marketing can be contacted online at https://www.321webmarketing.com/ or by phone at 703-810-7557. The agency is headquartered at 3925 Old Lee Highway, Suite 53-C, Fairfax, VA 22030.