Profile by Sanford Comes to Tampa

Franchise site to open in the Westshore area on December 26.

Tampa, FL, December 19, 2018 --( Profile® by Sanford®, the comprehensive lifestyle change service developed by Sanford Health, is coming to Tampa Bay. Opening on Wednesday, December 26, at 128 South Westshore Boulevard, Suite C, in the Westshore area of Tampa, this marks Profile’s first location in the bay area. To celebrate, Profile is offering a year-long membership for just $50 to the first 150 members through December 31, 2018.

Through its physician-backed model, Profile is changing the way people approach weight loss. Each member receives a personalized nutrition, activity, and lifestyle coaching program designed to help members lose weight and keep it off. Setting the program apart from other diet plans, Profile provides its members with genetic testing, which analyzes how their bodies metabolize carbohydrates, and also matches each member with a Certified Profile Coach to help guide their weight loss journey.

Tampa franchise partner Betsy Shafer is a 20-year veteran of debt investment banking, having spent the last 15 years with Raymond James and Associates based in St. Petersburg. The driving force behind the decision to bring Profile to Tampa was Shafer’s desire to invest in something she was passionate about that could have a positive impact on others. Along with her husband and business partner Rick, Shafer plans to open three Profile by Sanford locations and is excited to continue Profile’s expansion throughout Tampa Bay. A grand opening for the Westshore location will be held on Thursday, January 10, from 4 PM to 7 PM.

“After spending a career analyzing investments and structuring transactions for others, I decided it was time to make an investment of my own and Profile by Sanford was my top pick. I believe in healthy living, and I want to help others reach their health and wellness goals. There’s nothing like Profile in this area, and we’re looking forward to introducing it to Tampa,” said Shafer.

Dana Medlin is the Profile Operations Manager and leader of the Westshore location. Medlin is an accomplished speaker, published author, successful entrepreneur, corporate management professional, and a certified wellness coach. She is committed to changing lives in the Tampa Bay community through Profile’s health initiative and building lasting relationships with Profile members and partners.

Medlin said, “I believe in making a positive impact in the lives of everyone I come into contact with. Through Profile, we can help to make a real difference in the lives of our members, encouraging them to choose a healthier lifestyle and coaching them to success.”

Profile is headquartered in Sioux Falls and has 90+ physical locations and more than 100 locations currently in development across the country. Through their phone-based coaching service Profile Anywhere, the company serves members in 50 states. Profile opened its first location in 2012 and has helped members lose more than a million pounds collectively.

The Profile program was designed using clinical research to provide individuals with a simple, effective and sustainable approach to healthy lifestyle change. An advisory board comprised of Sanford Health physicians and researchers oversee the continued development of Profile. Sanford Health is one of the largest health systems in the country.

“We’re excited to bring the Profile lifestyle to Tampa,” said Nate Malloy, CEO of Profile. “Members are empowered to improve their overall health and well-being through an evidence-based, sustainable program.”

Profile by Sanford combines nutrition, activity, and lifestyle coaching to encourage healthy weight loss and lasting behavior change. Certified Profile coaches help members create a personalized plan that includes nutritious Profile food and healthy grocery options. Profile offers a diverse line of food options, including pastas, soups, salad dressings, and entrees. Each Profile member receives a Profile Smart Body Scale that provides wireless, real-time progress monitoring through web and mobile applications.

To learn more, visit or call 813-536-5151.

About Profile by Sanford
Profile by Sanford combines nutrition, activity and lifestyle coaching to help members lose weight and keep it off. Physicians and researchers at Sanford Health, one of the largest integrated health systems in the nation, designed Profile by Sanford to take the guesswork out of healthy lifestyle change. The program’s results-oriented approach has allowed Profile by Sanford to open more than 30 locations in less than five years. The company was named an Entrepreneur Magazine Top New Franchise for three years running. Profile currently has more than 100 new locations in development. For more information, visit

About Sanford Health
Sanford Health is an integrated health system headquartered in the Dakotas. It is one of the largest health systems in the nation with 45 hospitals and nearly 300 clinics in nine states and four countries. Sanford Health’s 28,000 employees, including more than 1,300 physicians, make it the largest employer in the Dakotas. Nearly $1 billion in gifts from philanthropist Denny Sanford have allowed for several initiatives, including global children's clinics, genomic medicine and specialized centers researching cures for type 1 diabetes, breast cancer and other diseases. For more information, visit
Tanya Cielo