Real-Time Keyword Data to Win on App Stores

New keyword research tool for app store optimization with traffic analytics and real-time iOS 12 data.

Helsinki, Finland, January 11, 2019 --( AppFollow, a platform for ASO, reply to reviews and app tracking, announced the major update of the Keyword Research tool. The company took up the challenge to resolve the main problem app owners and ASO teams face when performing keyword research — lack of accurate and real-time data.

By the end of 2018, the number of apps on the App Store reached almost 2 million. On average, smartphone owners use 10 applications per day and 30 per month. To become one of those apps it is vital to stand out in search results, and one of the first steps towards it is keyword research and optimization.

The new comprehensive version enables AppFollow users to access real keyword traffic score for every country where iOS App Store is available, as well as get real-time search result positions for iOS 12, including Featured sections: Today Stories, App Bundles, and In-App Purchases. AppFollow is the only ASO tool available on the market that provides this data.

Finding new keyword ideas for an app and building the proper semantic core has become easier than ever with the Keyword Suggestion feature. The data comes directly from the app stores and includes the requests, that users actually search for.

AppFollow has also made updates to keywords management process. The redesigned architecture lets users sort keywords in tabs and keep favourite keywords separately. This feature is extremely useful for teams and ASO specialists who work with hundreds and thousands of keywords and run numerous app promotion campaigns. Users can finally track them easily and make decisions without filtering the whole batch of keywords.

“Keywords Research now works faster than ever and provides app owners and ASO teams with the most precise data available on the market,” says Head of ASO at AppFollow, Ilia Kukharev. “The tool was designed for ASO people by ASO people, we aimed to address the pains and fulfil the gaps in keyword research we all come across daily. Hope you will love the tool, and of course, more is coming in 2019!”

Learn more about the AppFollow Keyword Research 2.0 at
Ekaterina Makulova