Arrowroot Advisors Advises Reach Analytics on Its Sale to datadecisions Group

Santa Monica, CA, January 10, 2019 --( Arrowroot Advisors is pleased to announce that it served as the exclusive financial advisor to Reach Analytics, LLC (“Reach” or the “Company”) in its recently completed sale to datadecisions Group (“DDG”).

Located in Redwood City, California, Reach is a predictive marketing platform that helps brands and marketers optimize campaign response rates and acquire new customers. The Company’s AI-assisted consumer targeting software has allowed marketers to achieve an increase in campaign response rates by 200% or more.

datadecisions Group was formed in 2016 when Mike Hail and Steve Lerner, the respective founders of FGI Research and Web Decisions Group, merged these entities to enable “voice-of-consumer” marketing. DDG provides primary market research with data aggregation and analytics using today’s marketing stack to deliver personalized messaging which accelerates customer acquisition and enhances the customer experience.

“We are excited to partner with DDG,” said Bruno Delahaye, CEO of Reach Analytics. “This partnership will allow us to bring together the robust data analytics capabilities of two high-performing, proven platforms, significantly enhancing our value proposition to the market. Arrowroot Advisors was instrumental in achieving an outcome that maximized shareholder value. Arrowroot Advisors guided us through an extensive diligence process and helped us find an optimal partner with a shared vision.”

“Reach’s predictive AI analytics technology presented a highly attractive opportunity for DDG,” added Robert Santos, Managing Director at Arrowroot Advisors. “Predictive marketing analytics represents a growing segment of Arrowroot Advisor’s marketing technology practice, and we were pleased to serve as Reach’s exclusive financial advisor in this important transaction.”

About Arrowroot Advisors
Arrowroot Advisors provides Mergers & Acquisitions (M&A) advice and financing solutions to leading growth software and tech-enabled businesses. We strive to identify unique and differentiated industry leading companies and provide them with exceptional M&A services via our broad and deep networks of investors and acquirers. All securities offered through affiliate FINRA/ SIPC member firm Arrowroot Partners, LLC.
Arrowroot Advisors
Rob Santos