The Beauty & The Taste, a New Fine Wine Online Boutique Has Launched in London

A new eCommerce dedicated to fine wine has entered the market. The Beauty & The Taste is an online boutique offering a selected yet extensive list of iconic wines available by the bottle and delivered next day in London and the United Kingdom.

London, United Kingdom, March 06, 2019 --( The Beauty & The Taste, a new eCommerce dedicated to fine wine has entered the UK market. The project wants to be an online boutique, offering a selected yet extensive list of iconic fine wines that customers can purchase in single bottles and safely receive them next day in London and the United Kingdom.

In an industry where choice is endless and information daunting, The Beauty & The Taste wants to be a little oasis where customers can read the stories behind a specific wine, a producer or a wine region, and being helped and empowered in their decision by them, along with intuitive filters based on their food preferences, specific occasions or just their personal taste.

All the wines can be purchased by single bottles, in order to leave to the customers the option of trying different products without necessarily committing to a case, and all the orders are delivered next day in a secure packaging.

"A place dedicated to fine wines, approachable for newbies but also respectful of and enjoyable by industry experts," said founder Claudio Deidda about the project, "featuring a limited yet comprehensive selection of bottles and producers representative of the most significant regions in the world. And – more importantly – a place giving our customers a reason for making a choice, whatever that is. The stories we want to tell are not the only ones out there: they’re simply what we like the most, told combining the view, curiosity and personal taste of our wine experts along with the eCommerce team."

All the products shown on the website are available and in stock, ready to be picked, packed and dispatched to the customers for next day delivery.

About The Beauty & The Taste:

The Beauty & The Taste is the first project from Storytailers Ltd. More than a company, we like to think Storytailers is the reflection of a mindset. We believe good stories are the drive behind any online purchase and that people want to feel content about their shopping experience. Our humble credo is thus to focus on customers, understanding their needs and aiming to make them feeling realised.


Claudio Deidda, Founder and Director
Storytailers Ltd
Storytailers Ltd
Claudio Deidda
+44 07827421287