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Business Owners Are Overly Optimistic, According to Study by Robbins Research International

San Diego, CA, March 11, 2019 --( Robbins Research International, the research and marketing arm of Tony Robbins’ personal development brand, announced the release of its white paper, “How Optimism Is Holding Back Your Business.”

In a survey done in partnership with Survata, Robbins Research International asked questions of more than 150 American business owners. The questions targeted pain points of American entrepreneurs, intended to discover their feelings about opening and running a business, and also about their work-life balance while operating the company. The results told Robbins Research revealed significant psychology of American entrepreneurs, and the corresponding white paper discusses five major ways that an overabundance of optimism is holding back businesses across the nation.

The study found that business owners were more confident in their skills than their tools, finances are still the #1 concern for American entrepreneurs and that most business owners felt prepared for a recession, despite only 55% of CEOs having an exit strategy for their companies.

“We know that only 4% of businesses survive – just 4%! Despite that low number, there are still thousands of new businesses opening across the country every year. We wanted to better understand the motivation that goes into opening a business, and examine whether or not entrepreneurs were happy with their choices once their company was up and running,” said Brook Bishop, Head of Business Mastery at Robbins Research International. “Overall, we found that while many business owners are doing an incredible job, they’re still overconfident and overly optimistic when it comes to handling major issues, like finances and exit strategies.”

To view and download a complimentary copy of the white paper in full, visit our website.

About Tony Robbins:

Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins' corporate and personal development events. As the nation’s #1 life and business strategist, he’s called upon to consult and coach some of the world’s finest athletes, entertainers, Fortune 500 CEOs and even presidents of nations.

As an entrepreneur, he has more than 20 companies, a dozen of which he actively manages. At present, the companies he founded or partnered-in have combined annual sales of more than $6 billion a year. Also of note is Robbins' marquee philanthropy, which spans more than three-and-a-half decades of serving those forgotten by society – children, the imprisoned and the homeless. He is responsible for feeding more than 42 million people, and this year, through his partnership with Feeding America, Robbins has committed to personally provide 50 million meals to those in need, and he is at work to get matching funds to feed 100 million people this year alone.
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