Burlington, MA, March 14, 2019 --(PR.com
)-- NAB 2019 Show
Opus Digitas today announces that, at the 2019 NAB Show, the company will showcase Apex, a new solution for comprehensive user-generated video (UGV) collection, curation and circulation. A SaaS based platform, Apex helps organizations easily and effectively scale and extend content inventories by leveraging authentic user-generated videos through innovative workflows to ease rights transfer, assure authenticity, and streamline publishing.
Apex allows broadcasters and local television stations to enhance audience engagement with compelling viewer-contributed videos that not only transforms viewers into video contributors for local news, sports and weather, but also increase viewer loyalty by creating more engaged audiences.
“User-generated videos are credible and engaging,” said Gary Learner, chief executive officer at Opus Digitas. “Research shows that viewers retain over 90% of a message when watched in video, compared to approximately 10% when reading in text. Todays’ broadcasters and TV stations recognize that incorporating viewer-contributed videos into their broadcast is a great way to increase the impact of news and other local broadcasts. At Opus Digitas, our solution streamlines UGV operations and offers positive bottom line impact by driving higher engagement through broadened awareness and increased viewer loyalty.”
Apex makes it easy for broadcasters and stations to quickly aggregate authentic, original content, acquire permissions and usage rights, and efficiently prepare user-generated video for air and web. With in-app uploads, built-in rights management processes, and online content editing, broadcasters enjoy both authenticated content and accelerated time-to-air.
“Because of the immediate reach and scale of video content, organizations can monetize more video views and enjoy longer per view engagement, while reducing time and cost of video production,” said Learner.
Apex allows organizations to cut the complexity of UGV collection, management and distribution. Apex fully integrates to most leading OVPs, and has readily available in-app integrations with broadcasters applications that provide instant access to captivated, engaged viewer bases. The full SaaS model is available as a pay-per-use or as an annual contract.
Information about Apex, the new solution from Opus Digitas, is available at www.opusdigitas.com.
Image Link: https://drive.google.com/file/d/1TwXOYWBfnXCRTe7GKFdRdQufLtav66a-/view?usp=sharing
Image Caption: Screen shot of the Apex by Opus Digitas
About Opus Digital: Opus Digitas, Inc. is the industry’s most comprehensive user-generated video (UGV) management solution. Helping broadcasters easily and effectively scale and extend content inventories by leveraging authenticated user-generated videos, Opus Digitas provides innovative workflows to collect, curate, and circulate content at scale. Opus Digitas fully integrates with most leading online video providers (OVP), and has readily available in-app integrations that provide instant access to captivated, engaged viewer bases. Learn more about how Opus Digitas can cut the complexity of UGV creation, management and distribution at www.opusdigitas.com.
Tel: +1 978.875.2085