Burton Pools & Spas Inducted Into the AQUA 100

Fort Smith, AR, March 20, 2019 --(PR.com)-- Burton Pools & Spas is proud to announce it has been inducted into the AQUA 100, an exclusive honor bestowed to just 10 North American pool and spa retailers each year.

The AQUA 100, presented by AQUA Magazine, is an industry-leading competition designed to honor excellence in pool and spa retail. In light of the adversity specialty retailers of all kinds have faced over the past decade - the rise of online shopping, the pressure of a recession - the AQUA 100 honors the diamonds of excellence that have not only survived, but thrived, proving once and for all the spirit of brick-and-mortar businesses will carry on.

“It’s quite an achievement to be selected for the AQUA 100,” says AQUA Magazine Executive Editor, Scott Webb. “This national competition evaluates each business on a variety of measures, and the blind scoring of the judges ensures a truly worthy winner.”

The application process was rigorous, requiring entrants to provide detailed information on company history, customer service, store design, digital presence, marketing and community involvement, complete with supporting documents. Applicants were judged by an independent panel of retail experts.