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Admixer.DSP Introduces Push Notification Ad Format

Admixer Advertising Technologies, a global player in Ad Tech industry providing advertising network capabilities and complementary SaaS solutions for all parts of the programmatic ecosystem, announces the release of new ad format: Push Notifications. Now advertisers and advertising agencies can start direct Push Notification campaigns in Admixer.DSP (Demand-Side Platform).

London, United Kingdom, March 30, 2019 --( What are Push Notifications?

Push Notification is an ad format which is native at heart and lets brand agencies connect and engage with their target audience in a non-intrusive way.

Push Notifications, or Push Ads, are the messages that users get directly to their desktop or mobile devices. These messages can reside in the notification tray of the device for hours, visible and accessible for a user.

How exactly does it work for a user? Simply, as one, two, and three:

1. Users agree to receive Push Notifications from a website or an app.
2. Push Ads get delivered to a user’s desktop or mobile device, even when they aren’t browsing.
3. When users click on the notification, they go to the landing page or offer.

What brands and agencies can get with Push Notification ads:

Attract 100% Real Users
Admixer.DSP provide an audience of around 14 million unique users globally. Since users opt-in to receive Push Ads by themselves, advertisers and agencies get 100% real bot-free traffic.

Enjoy Various Targeting
So far, geo, device, and browser targeting options are available in Admixer.DSP. Yet, Admixer keep working on targeting by domain, carrier, product category, and more options.

Get All-in-One Promotion Tool
Push Ads work for all the most popular verticals, like e-commerce, traveling, health and beauty, sports, finances, and beyond. Push Notifications fit when it’s needed to:

- promote special offers
- alert subscribers of new content
- announce sales and discounts
- boost mobile app downloads
- and more.

Provide Great User Experience
Push Notifications are created to deliver positive user experience. These notifications get directly to a user’s device, not distracting users from whatever they are reading or watching. Then, ads reside in the notification tray for hours, visible and accessible for users who can interact with the ads anytime when it’s convenient for them, even when they’re not browsing.

Plus, users can receive only a limited number of notifications a day and have an option to unsubscribe anytime. These factors altogether ensure high-quality traffic and authentic audiences for campaigns

Next Steps with Admixer.DSP
Sounds like a good reason to give it a go? Download Push Notifications Guide on how to set up a Push Notifications campaign in Admixer.DSP:

About Admixer.DSP
Admixer.DSP is a platform that uses data and technology to help advertisers more effectively purchase audiences at scale across digital media. As part of Admixer stack of interconnected ad products, which cover all parts Programmatic ecosystem, Admixer.DSP can offer functionality far beyond common trading desks functionality, give access to list of collectable tools and services.

Learn more:
Contact Information
Admixer Technologies
Tania Horda

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