Wilmington, NC, April 23, 2019 --(PR.com
)-- Blue Shark Vodka, a division of Daytoon, Inc., announces its marketing team to lead the debut and advertising efforts for Blue Shark Vodka: The Castle Group of Andover, MA; Rough House Editorial of San Francisco, CA; Out of Our Minds Animation Studios of Winston-Salem, NC; Studio Place of Greensboro, NC; Red Nebula Films of North Carolina & Georgia; and Precise of Greensboro, NC.
“The bottom line is simple,” said Blue Shark Vodka president Brooke Bloomquist, who has overseen the development of Blue Shark Vodka’s strategic marketing strategy. “Every facet of our plan has to incorporate elements that contribute to our overarching goal to develop strong brand identity for Blue Shark Vodka. And we have the right team in place to do just that.”
Daytoon Distributors focuses on providing a wide variety of unique, crafted products that represent North Carolina’s past, present, and future. Daytoon’s plan is to roll out product lines that are synonymous with nostalgia and all things that conjure up the good things in life – from vintage to bygones, from daydreams to sporting events. And their goal is to breathe life into the concepts and imagery that often get overlooked.
Nikki Corbett, owner of Precise, assists the Blue Shark Vodka team by working closely with Brooke and Chief Marketing Officer Mark “Chief” Bloomquist to ensure that all written content and social media has an effective strategy that always grows the level of engagement of Blue Shark Vodka’s target audience.
Deb Spencer, vice president of The Castle Group, takes a hands-on approach with marketing. She focuses on social media campaigns that will provide Blue Shark Vodka with a plan that uses original and lively content and material for engagement. Spencer oversees the development of effective campaigns that have an impact both online and offline and entices Blue Shark Vodka’s target audience to engage with the brand.
Additionally, Blue Shark Vodka works closely with Roger Krakow, co-owner of Rough House Editorial in San Francisco, CA. Two years ago, Krakow and Brooke Bloomquist began developing a winning library of Instagram videos to effectively promote the Blue Shark Vodka brand. Krakow’s firm also provides post-editing on the entertaining animations that can be viewed on YouTube’s “Sharkie’s Tank.” Work began on these short animations five years ago, when Blue Shark Vodka was merely a formula and a bottle prototype. Along the way, the creativity of Out of Our Minds Animation Studios inspired Brooke to work on a story about Mark the Shark. Danny Oakley of Out of Our Minds Animation chuckles when he reflects on the 12 shorts that will now help tell the story of Blue Shark Vodka.
Kevin Lee of Studio Place handles the product shots and is now busy shooting the one special shot that will be placed on the header cards for in-store displays. Plus, Brett Mullen and his Red Nebula TV Station provide Blue Shark Vodka with a cool head and a keen eye needed for the twenty-one vodka cocktail videos being used for Blue Shark Vodka’s 21 Gun Salute on its new website. Red Nebula TV will also be shooting The Farmer Jeff Series and all of the company’s planned (and scripted) underwater videos; detailing their sustainability program.
“What gets measured, gets done,” said Brooke Bloomquist, referring to the primary objectives and metrics she has for Blue Shark Vodka’s new, comprehensive marketing strategy.