Wilmington, NC, April 30, 2019 --(PR.com
)-- Blue Shark Vodka announces the launch of its Drink Responsibly Campaign, titled S.O.S., meaning Sensible, Observant and Safe.
At Blue Shark Vodka, their commitment to social responsibility and promoting safe consumption of their proprietary spirit simply begins “at home,” with all of their employees being committed to their new S.O.S motto. Moreover, they are committed to carefully crafting their spirits to be enjoyed in moderation, and they promote safe consumption by an adult audience, should they choose to drink.
“We take the responsibility very seriously,” said Mark “Chief” Bloomquist, Chief Marketing Officer of Blue Shark Vodka. “We want our fans to enjoy Blue Shark Vodka in moderation and in a safe way for themselves and for those around them.”
Blue Shark Vodka’s Drink Responsibly Campaign leads with a foundation of three standing principles: Sensible, Observant and Safe.
Being sensible means knowing your limits. Try to eat both before drinking and while drinking. Alternate between alcoholic and non-alcoholic beverages. If a person must drive at all, they encourage them to refrain from drinking. And if they’ve consumed a few drinks, Blue Shark Vodka reminds everyone to please arrange for alternate transportation.
Being observant is simply being smart. “Be aware of the people around you, where you are, and any potential dangers. And watch out for friends who may be drinking too much. Being careful and observant today means that consumers will still be here tomorrow to enjoy all that life has to offer,” added Bloomquist.
Being safe is everyone’s business. Everyone plays a part in making sure that all alcoholic beverages are enjoyed carefully and in moderation. All adults who choose to consume can be cognizant to prevent alcohol misuse, drunk driving and underage drinking. Most importantly, it goes without saying that alcohol should be enjoyed responsibly.
Parent company Daytoon, Inc. will launch Blue Shark Vodka (www.bluesharkvodka.com) in June as its second spirits release. Plans call for Blue Shark Vodka to be released throughout the Wilmington and Wrightsville Beach, NC, areas as well as Carolina Beach and Kure Beach.