Soprano Design Secures Telstra Integrated Messaging Contract

Sydney, Australia, March 31, 2008 --( Leading Australian software company Soprano Design today announced that it had signed an agreement with Telstra Corporation (ASX:TLS) for the provision of Telstra’s next generation of enterprise and government messaging solution to be known as “Telstra Integrated Messaging powered by Soprano” (TIM).

TIM is based on the SOPRANO Mobile Enterprise Messaging Suite (MEMS) and is combined with Telstra’s carrier-grade messaging network. The initial release of TIM includes SOPRANO Campaign Manager (which includes SOPRANO Desktop, SOPRANO Desktop+ and SOPRANO Broadcast), SOPRANO StaffMatch and SOPRANO Mobile Authenticator.

SOPRANO Mobile Enterprise Messaging Suite (MEMS) provides mobile network operators with a growing suite of sophisticated value added mobile messaging applications to increase SMS, MMS and Email revenue. Enterprise and government customers use SOPRANO MEMS to run interactive mobile marketing campaigns, automate job offers and shift confirmations, provide 2-factor authentication to secure online transactions, schedule appointment reminders to improve appointment attendance, and issue barcodes for product promotion and ticketed events.

SOPRANO MEMS enables mobile network operators to offer a set of ready to use applications as “Software as a Service”.

“By adopting the SOPRANO Mobile Enterprise Messaging Suite for TIM, Telstra has positioned itself for long term enterprise messaging leadership.”, said Dr Richard Favero, Managing Director, Soprano Design. “SOPRANO MEMS is so much more than just web based SMS. It includes a set of ready to use applications already integrated with leading business applications that makes mobile messaging accessible to large enterprise and government organisations. The partnership with Telstra extends from technology supply, to product development and sales support to ensure that their customers get the right solution.”

Telstra Enterprise and Government’s Director of Marketing, James Maclellan said, “TIM is an integral part of Telstra’s strategy to provide our enterprise and government customers with the best value added services that enhance their operations. Our exclusive partner, Soprano Design, delivers a suite of business applications that are proven amongst Telstra’s enterprise and government base. Telstra provides direct access to one of the world’s most reliable messaging gateways and offers collaboration with leading developer Soprano, world-class infrastructure and real-world expertise, all in one elegant service. Telstra has the world-class network platforms to give you futureproofed, integrated messaging solutions that your business demands. Soprano has demonstrated a deep commitment to the product by ensuring a continuous improvement plan over the life of the product ensuring that Telstra maintains its leadership position.”

About Telstra
Telstra is Australia's leading telecommunications and information services company, with one of the best-known brands in the country. Telstra offers a full range of services and compete in all telecommunications markets throughout Australia. Telstra strives to bring its enterprise and government customers the best applications using the best partners and delivered via the best network giving the best customer experience possible.

About Soprano
SOPRANO Design is the leading provider of mobile messaging and wireless application infrastructure in Australia. Soprano counts as its clients leading mobile network operators, wireless application service providers, financial institutions, government agencies and global top 100 corporations. SOPRANO researches, develops and licenses its advanced mobile messaging and wireless application infrastructure software to its clients. These software products are designed to allow customers to improve internal business processes and generate revenue. With over a decade of experience, and operations in Sydney, Paris, London and the USA, Soprano can deliver innovative off-the-shelf and customised solutions for the wireless customer in a timely and highly cost efficient manner.

SOPRANO is an IBM Premium Business Partner and is headquartered in Sydney, Australia.


For further information or comment please contact Lucy Zou on +61 2 9900 2200 or
Soprano Design Pty Ltd
Lucy Zou
+61 2 9900 2200