Cult Aussie Owned Brand Hits NYC & LA This Spring with Their Unique Surf-Inspired Arm Candy

Aussie owned brand Chuchka opens its first pop-up shops on Mott Street in Nolita, NYC and Westfield Century City in LA this May, just in time to heat up the city's' street style with their unique Aussie flavour and signature neoprene bag range.

New York, NY, May 07, 2019 --( It’s a bag trend that first took off down under and has since become a mainstay in the handbag category as much for it’s stylishness as its versatility (roomy, durable, machine washable). The neoprene bag, made from the same material used on wetsuits, now sits in the closet of Aussie It Girls and beach lovers far and wide.

Known for surf and beach inspired style, Aussies naturally gravitated to the neoprene bag, quickly soaring in popularity for its alluring blend of coastal chic meets sporty luxe - a bag category Chuchka founder Stefanie Schwartz grew into a thriving business from her Bondi home office back in 2015.

Chuchka, an ancient Yiddish word that means "trinkets" or "collectables" exploded in the Australian market quickly, offering a range of trend-setting, transeasonal and lust-worthy lifestyle items and accessories at an affordable price-point for the modern style-savvy woman.

“Growing up my family used 'Chuchka' a lot to describe cool accessories we stumbled upon on shopping excursions. So, when the brand was taking shape, Chuchka became the obvious name, as a line of coveted, collectable accessories is exactly what I was trying to create. Naturally I took a lot of inspiration from my family and my Bondi lifestyle in terms of developing the brand aesthetic and identity,” says Schwartz.

Now the young mom of three, who started the business as a creative side project while on maternity leave, is here to bring this Aussie flavour of armwear to the international market, starting with fashion-forward ladies in New York and LA who love their Australian owned brands.

Featured in Australian Vogue, Made of Fashion, and Goop, and stocked in over 300 major department stores and boutiques in Australia, Chuchka was soon spied by SoulCycle and a collaboration was born for an exclusive range of SoulCycle Chuchkas featuring their famed skeleton crossbow.

With the immediate popularity of the SoulCycle bags in store, Chuchka looks forward to more exclusive collaborations and partnerships with aligned brands and US retailers looking to expand their offering of hot Australian owned labels with a strong history of success.

“We’ve had some great meetings with partners overseas and I can’t wait for Chuchka to explode into the international market in the same way they have here at home in Australia.”

Chuchka’s range of Neoprene bags started with their signature oversized tote, which soon expanded to other bag categories including the mini tote, hand bags, backpacks, crossovers, bucket bags, bum bags, diaper bags, gym bags, and clutches. With the popularity of the label, new styles and fabrics were brought into the mix such as the Mexican Tote made of hand-woven recycled plastic, and the new suede espadrille It Bag, which will launch first in the States.

To celebrate the launch of Chuchka in US, shoppers will receive 10% off in store at Westfield Century City, LA in the first week of trade (8 - 14th May), and 10% off at the NYC launch party on May 10th commencing at 5pm.

Get your launch party invite:
Email for your VIP invite to the Chuchka Launch Party in NYC on May 10, from 5pm. Enjoy drinks and nibbles as you take an exclusive first look at Chuchkas, and receive a 10% off in store.

Chuchka US Pop-Up Stores

New York
252 Mott Street,
New York, NY 10012, USA
May 10 (5pm Launch Party) - June 30

Westfield Century City, LA
Store 2460 (Level 2, near Nordstrom), 10250 Santa Monica Blvd,
Los Angeles, CA 90067, USA
May 8 - June 30

Press Enquiries:

Stefanie Schwartz
Owner & Founder, Chuchka
+61 411 404 389

Jenna Minchuk
Brand Director, Chuchka US
+1 347 283 5481

IG: @chuchkahome
Jenna Minchuk
IG: @chuchkahome