reTyre Wins Award for High Design Quality in the Red Dot Award: Product Design 2019

reTyre has won an award for high design quality in the internationally esteemed design competition the Red Dot Award: Product Design 2019. More than 5,500 products were entered in this year’s competition, and after the adjudication process, where all products are thoroughly examined and put to the test for several days, the young company’s sleek modular tire design was among those which impressed the experienced jury.

Oslo, Norway, May 07, 2019 --( Red Dot has recognized the innovative tyre system as the first of its kind – an integrated zip-on technology, allowing cyclists to quickly change their tyre to match the terrain. reTyre One, the base tyre of the system comes with a reinforced zipper. Should the weather change unexpectedly, the user simply needs to zip on the skin most suitable for the new road condition.

“Design and functionality are strongly interrelated for our modular system, and we strive to not only be recognized for our high level of user friendliness but also the quality of design on our products and in our brand. On behalf of our design team it is a great honor to receive such an internationally renowned award as the Red Dot award for product design, and I know this will be a great motivation towards our future efforts,” said Paul Magne Amundsen, CEO of reTyre.

reTyre will officially receive their award at the Red Dot Gala 8 July 2019, which will be held in Essen’s Aalto-Theater. In addition to being celebrated for their outstanding achievement, winners will at subsequent Designers’ Night party have their product exhibited at “Design on Stage” in the Red Dot Design Museum Essen, and from that date be showcased in the Red Dot Design Yearbook, online and in the app.

In reference to the winners, Professor Dr. Peter Zec, founder and CEO of Red Dot said: “I would like to congratulate the laureates sincerely on their wonderful success. The fact that their products were able to satisfy the strict criteria of the jury bears testimony to their award-winning design quality. The laureates are thus setting key trends in the design industry and are showing where future directions may lead.”

More information about reTyre can be found at
Tamara Rosic