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Tastry is Teaching Computers How to Taste

AI company aims to connect consumers and wineries with an innovative palate-predicting platform.

San Luis Obispo, CA, May 15, 2019 --( Tastry, a San Luis Obispo-based technology company, uses analytical chemistry and machine learning to match individual palate preferences to specific wines, partnering with retailers to reach consumers directly through in-store kiosks at select locations.

Tastry has taken a unique multidisciplinary approach employing advanced chemistry and novel machine learning to decode the flavor matrix of wine and match it to the palate preferences of individual consumers. Tastry’s method can understand 85% or more of a consumer’s palate in ten questions or less, an accuracy rate far above any other recommender on the market.

Tastry’s current wine recommendation platform is proving popular with consumers who are increasingly staggered by the available selection of wines. Studies show that consumers are 45% happier with their Tastry recommended purchases over choosing a wine by any other method. The increase in consumer satisfaction is paying dividends to retailers who participate, typically experiencing an increase in gross sales of 3-5% and, by one retailer’s account, a 20% increase in customer loyalty.

Recently, Tastry is including a food pairing recommender in their platform, affording consumers the ability to generate a perfect three-way match between their palate, a wine, and a meal kit or recipe. They also expect to release their full capabilities in a mobile application which is set to launch by the end of 2019.

Currently, their recommender system is available in select grocery stores on the west and east coast, and they are quickly expanding to more stores nationwide. Beyond wine, Tastry will be launching its beer recommender later this year, and has already proven efficacy in other sensory-based products such as spirits, cannabis and perfume.

Tastry’s CEO and Founder, Katerina Axelsson, a 26 year old graduate of California Polytechnic University, commented “Tastry is growing rapidly. We are excited to help manufacturers, distributors and retailers to provide the right product to the right person at the right time.” She went on to say, “Tastry is made for shoppers that don’t want to risk $15 or $20 on a product they may not like. We want them to be happy the first time, every time. Our ability to quickly and accurately match consumers to products, is set to disrupt the way people shop for sensory-based products.”

Tastry recently won Audience Choice in the Central California Angel Conference, and continues to grow at an extraordinary rate. Their patent to Track and Predict Consumer Preferences for Sensory-based Products has been filed in 54 countries internationally and in the United States. To learn more about Tastry, email

About Tastry:
Tastry is a multidisciplinary innovator in the fields of Artificial Intelligence and Analytical Chemistry which leverages hybridized Expert and Content-based Machine Learning and Flavor Chemistry to provide Multi-Criteria Recommender Systems.

…they like to say they “Taught a computer how to taste.”
Contact Information
Timothy Scott
(559) 666-4553

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